Native Programmatic Strategy Drives 290% ROAS

Someone in the medical field wearing a stethoscope around their neck

Reaching Healthcare Professionals Online

Eko was looking to work with a first-time partner to expand their existing multi-channel digital strategy into programmatic. They started working with StackAdapt on a campaign to drive new online sales for their suite of stethoscopes, telehealth products, and AI-powered analysis. Their full-funnel campaign led to a 290% ROAS.

Solutions Used

Leveraging Programmatic to Increase Online Sales

Eko’s goal was to capture new site visitors and successfully convert them into new customers. The campaign included prospecting and retargeting tactics. Here are some of the other tactics they used:

Native

Launched the campaign with dynamic and then broadened campaign to include native ads as part of the retargeting strategy.

Custom Segment Targeting

Leveraged StackAdapt’s Custom Segments and 3rd-party B2B audiences to target qualified healthcare professionals.

Creative Studio

Worked with the StackAdapt Creative Studio from inception of the creative strategy, straight through to execution.

Eko’s Strategy Leads to 26M Impressions and 870 Conversions

For initial outreach at campaign launch, Eko took full advantage of the robust privacy-first solutions in StackAdapt. Once users clicked on an ad, a native retargeting strategy was employed with a strong call to action, which led new users to Eko’s site. This approach helped Eko drive qualified healthcare professionals to their site to complete a purchase on their online store.

Impressions

26,200,687

Conversions

870

Clicks

37,605

ROAS

290%

Alexander Romero-Wilson

Marketing Manager

Eko

“Before working with StackAdapt, we were already running a successful multi-channel strategy, but without utilizing programmatic native as a part of our media mix, we felt that we were missing out. With a 290% ROAS in our first run, we can’t wait to see what they’ll do next.”