Driving Healthy Engagement With Native Advertising
Full-Funnel Media Strategy Reaches Prospective Patients
Rise Interactive needed to find a way to meet their healthcare client’s main objectives: increase engagement with their content and boost visits to their health care locations. To address this, Rise implemented a full-funnel media strategy that included native advertising. Their campaign reached their target audience while driving appointment requests.
Solutions Used
Engagement Strategies That Click
Rise Interactive was drawn to StackAdapt’s high-quality inventory, detailed targeting options, customer support, and unique engagement tracking. They deployed a CPM bidding strategy optimized for costs per engagement (CPE). Here are some of the other tactics they used:
Targeting
Leveraged domain lists in StackAdapt to optimize their targeting and reach their target audience, ultimately meeting their engagement goal.
Native
Ran a native campaign with engagement as the key metric, such as time on site, page views per session, and bounce rate.
Bid Optimizations
Deployed a CPM bidding strategy while optimizing towards CPE, effectively driving down the cost of acquisition.
Rise’s Awareness Campaign Yields Healthy Results
In order to measure the success of user engagement, Rise Interactive selected secondary KPIs for their native campaign, such as time on site, pages per session, and bounce rates. The native campaign resulted in high user engagement, with an average time on site of over 2 minutes and a cost per engagement of $1.15, five times lower than the industry average.
Avg. Time on Site
2m
Per Engagement
$1.15
Less Expensive
5x
Laura Loveless
Associate Director, Display
Rise Interactive
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