Driving Conversions for a Team Toyota Car Dealership

Interior of a Toyota vehicle with red leather seats and a black screen

Connecting Used Car Buyers With Available Cars

Click Here Digital worked with their client, a Team Toyota car dealership, to create a strategy to combat supply chain delays and connect with shoppers looking to purchase used cars. They decided to focus on driving online form submissions on the dealership’s website by leveraging dynamic creative capabilities, increasing conversion volume by 38%.

Solutions Used

How to Get Users to Complete an Online Form

Click Here Digital needed a strategy to raise awareness of Team Toyota’s used car inventory. They wanted to drive users to complete a form submission online, and close the gap between research and purchase cycle of a car purchase. Here are some of the tactics they used:

Prospecting

Used a mix of interest targeting and 3rd-party segments to reach users in the market for a used car.

High-Intent Retargeting

Retargeted users who visited the Team Toyota website and built a CRM list of users who submitted a lead on site to retarget them later.

Display

Ran dynamic retargeting creatives showcasing multiple products at listing price, year, and image to garner user interest.

Dynamic Display Ads Key to Driving Conversion

Click Here Digital chose display ads as their main channel to showcase Team Toyota’s car inventory. They worked with the StackAdapt Creative Studio to use dynamic creatives for both prospective and retargeting strategies. They leveraged dynamic feed ad units to capture interest of prospective buyers. For retargeting, they leveraged dynamic retargeting ad units where they showed the user a car they previously viewed.

CPM

-62%

CPC

-65%

Conversions

+38%

CTR

+25%

Aspen Comar

Operations Manager

Click Here Digital

“Team Toyota came to us asking how we can achieve the goal of increasing vehicle detail page views and leads going into the holiday season. By running used inventory ads and utilizing StackAdapt’s in-market audience lists, we had just the right strategy to achieve this goal.”