Why Banque Libano-Française Invested In Native Advertising
Making Every Marketing Dollar Count
Banque Libano-Française (BLF), one of Lebanon’s leading banks, wanted to spread awareness about their new headquarters. They teamed up their in-house advertising team with StackAdapt for their native advertising campaign, surpassing their CTR and time on site goals, drastically increasing engagement and awareness with their PR push.
Solutions Used
Native Advertising Strategy Pays Dividends
To achieve their campaign goals, BLF used native advertising and custom audience segments to increase engagement. Here are some of the tactics they used:
Native
Utilized cost-per-engagement bidding to optimize media spend and only pay for ads that increased time on site.
Custom Segments
Used custom audience segments to target ads at users most likely to find BLF’s PR announcement informative.
Video
Leveraged native outstream video to deliver a non-intrusive user experience, raise awareness, and increase CTR.
BLF Builds Awareness at Low Cost
By leveraging both in-feed native advertising and native outstream video as part of their PR campaign, BLF was able to build awareness and increase engagement at a lower cost than traditional advertising campaigns.
CTR
0.81%
Time on Site
1m 20s
Engagement Rate
25%
eCPCV
$0.03
Tania Rizk
Director of Group Communications
BLF
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