Adpearance Taps Into New Ad Placements and Inventory With StackAdapt

Overhead view of someone working at a desk on a laptop

Scaling Campaigns With CTV and a Self-Serve DSP

Adpearance, a Portland, Oregon-based digital marketing agency, wanted to expand into new channels outside social media and paid search and leverage a platform that streamlined campaign optimization while scaling its reach. Feeling constrained by the channels offered by their previous partners, they partnered with StackAdapt to access new inventory and drive results for their clients.

Solutions Used

Optimizing Campaigns and Transparent Attribution

Due to the high volume of campaigns and tactics they managed for their clients, Adpearance needed a self-serve programmatic advertising platform that simplified running multi-channel campaigns while maintaining attribution transparency. Here’s how StackAdapt helped:

Connected TV

Leveraged StackAdapt’s access to premium CTV inventory to expand campaign reach and target ideal audiences with high-impact ads.

Retargeting

Used display ads as part of lower-funnel strategies to retarget users who watched CTV ads in full.

Reporting

Utilized StackAdapt’s platform to seamlessly manage and track multi-channel campaigns, ensuring accurate attribution and transparent reporting.

Adpearance Drives Results For Clients

StackAdapt helped Adpearance access untapped ad placements and manage their campaigns with ease. Since then, Adpearance has continued to explore ways to increase high-quality traffic, assess and understand campaign results, and leverage new channels in StackAdapt, like programmatic audio and native advertising, to provide more value to its clients.

Jason Rosen

Digital Advertising Manager

Adpearance

“Our agency traditionally has been very heavy into Google and Facebook advertising, which are very busy channels with higher costs and more competition. StackAdapt has enabled us to expand our reach into other placements, whether it be CTV or display, and really helped us be an omnichannel agency overnight.”