AI Advertising Foundations
Learn how to apply AI across the campaign lifecycle—from research and audience planning to optimization and client communication. Build practical skills, proven frameworks, and repeatable workflows you can use every day.
About the AI Advertising Foundations course
AI Advertising Foundations combines practical lessons, real-world examples, and guided exercises to help you build confidence using AI in your day-to-day work. Complete each module at your own pace and finish with practical frameworks and templates you can continue using long after the course is complete. This free 1.5-hour professional certification includes:
On-demand videos
Module tests
Self-paced learning
Practical frameworks
Modules
12
Time to Complete
90 min
Level
Beginner
Cost
Free
What you’ll learn
- Write effective AI prompts using proven frameworks to generate better, more consistent results.
- Use AI to accelerate campaign research, audience planning, and creative and media strategy.
- Analyze campaign performance, uncover optimization opportunities, and communicate insights with confidence.
- Build practical AI workflows, prompt libraries, and habits that improve efficiency over time.
Who is this course for?
- Programmatic advertising professionals looking to apply AI in their day-to-day workflows.
- Campaign managers, traders, account managers, client success managers, and digital media strategists.
- Marketers with little or no AI experience who want practical skills they can use immediately.
Course outline
- How AI is Changing Programmatic
- The Programmatic Workflow: Where AI Fits
- The Anatomy of a Strong Prompt
- Turning a Campaign Brief into a Prompt
- Using AI as a Research Assistant
- Finding Audience Insights Faster
- Using AI to Analyze Campaign Results
- Turning Data into Insights
- Finding Repetitive Work Worth Automating
- Creating Your Personal AI Toolkit
- Key Takeaways and Next Steps
- Final Exam
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