Connected TV Advertising Channel Course
An overview of connected TV and how to build an effective CTV advertising strategy.
About the CTV Advertising Channel Course
The Connected TV Advertising Channel Course aims to provide digital marketers with an introduction to connected TV (CTV) and give them the knowledge needed to leverage this channel strategically in their digital campaigns. This free course includes:
On-demand videos
Module tests
Self-paced learning
Recognized certificate
Modules
3
Time to Complete
60 min
Level
Basic
Cost
Free
What You’ll Learn
- What connected TV advertising is and its benefits.
- How to develop a connected TV advertising strategy.
- What connected TV ad specs are available.
- How a connected TV channel fits into a multi-channel strategy.
Who Is This Course For?
- Marketers and advertisers who want to elevate their programmatic skills.
- Anyone who wants to specialize in connected TV advertising.
- Advertisers who want to add connected TV to their multi-channel media mix.
- Sales professionals looking to further their knowledge.
Course Outline
- CTV Advertising Defined
- Why CTV
- CTV Benefits
- CTV Ad Specs
- CTV Creative Strategy
- CTV Targeting Strategy
- CTV KPIs
- CTV in the Marketing Funnel
- Multi-Channel Strategy
Meet Our Course Instructor
Julia Bricknell
Education and Development Manager
StackAdapt
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