The Personalisation Gap: What Top Performers Do Differently
15 April, 2026 at 11 AM BST

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From Single Channel Execution to Orchestrated Growth
Nearly every marketer says personalisation directly drives client revenue growth. But according to findings in our recent research report, The State of Personalization in Digital Marketing, 68% of organisations are in the early stages of implementation, suggesting that while confidence is high, true maturity is still catching up.
In this session, we’ll unpack insights from the report and explore why many teams get stuck personalising within one or two channels instead of coordinating campaigns across the full customer journey.
What You Will Get
- Insights on what’s really holding teams back from scaling personalisation in digital marketing.
- Real-world examples of what top performers do differently across paid and owned channels.
- Tips on how to evaluate your current approach and spot gaps in your personalisation strategy.
- Expert guidance on how to connect channels, data, and measurement to drive sustained growth.
Our Speakers
Wayne Coburn
Director of Product
StackAdapt
Shaun Kanary
VP of Growth Strategies
Kuno Creative
Jessica Schanzer
Principal Product Marketing Manager
StackAdapt
Live Q&A Panelists
Martin Brown
Director of Sales, UK & EMEA
StackAdapt
Ryan McClelland
Sales Director, UK
StackAdapt


