Engage Viewers and Build Connections With Video Advertising
Unlock the power of quality video advertising and reach your target audience with the leading video advertising platform.
Why Choose Video Advertising?
Video ads help create an emotional connection with your brand. Advertisers often prefer video ads because they engage multiple senses, convey more information in a shorter amount of time, and offer almost limitless potential when it comes to creating powerful storytelling about a brand.
3 Benefits of Programmatic Video
Advertising
Programmatic video advertising leverages data to enhance targeting precision, allowing advertisers to gain insights into their target audience. Here’s why you need to consider adding video advertising to your marketing mix:
82% of consumers
were convinced to buy a product or service after watching a video.
88% of marketers
say video has helped them increase consumer understanding of their product.
Why Choose StackAdapt as Your Video Advertising Platform
Advanced Targeting Features
Activate your 1st-party data to deliver the best experience to your audience. We can help with proprietary audience discovery, 3rd-party targeting, ABM targeting, and more.
Multi-Channel Advertising Capabilities
Extend your video strategy to connected TV (CTV) and reach audiences in the comfort of their own home. Our multi-channel offering lets you reach your audience wherever they are.
Dynamic Retargeting
Boost your ad revenue by retargeting users who have watched your video ads with personalized content and creatives to drive them further down the funnel.
Machine Learning
Build a contextual targeting strategy using key phrases and relevant keywords, and let our patented algorithm* place your ads next to content your audience cares about.
Premium Video Inventory
Connect to 15+ ad exchanges and reach your target audiences through high-quality video inventory across 120,000+ websites and apps.
Real-Time Optimization
Optimize video campaigns in real time for completions or buy on a cost per completed view (CPCV) model.
* US patent 11,748,776
Work With an Industry Leader
Video Ads Formats That We Support
There are many video ad formats that you can leverage in your programmatic campaigns.
A video ad that uses a headline and text to match the look and feel of the surrounding content.
A native outstream video is placed between paragraphs of an article on a website and only plays when in view.
A classic form of video advertising, the video ad is played before, during, or after a user’s intended content.
A video ad that expands to fill a mobile screen during a natural break in content.
Activate Your Campaign Across All Channels to Boost Results
Tap into our multi-channel offering and guide your audience down the funnel from awareness to conversion with ease. Use a multi-channel strategy to lift the performance of your entire campaign.
From Concept to Creation With the Creative Studio
Let our team of creative experts design and execute your video ads to help elevate your next campaign.
StackAdapt Resources
Blog
Sep 13, 2024
Programmatic Video Advertising: What It Is, How It Works, and Why You Need It
Guide
GLOBAL
Apr 3, 2024
Kickstart Your Multi-Channel Advertising Campaigns
Video Advertising FAQs
Video advertising is the delivery of ad content before, during, or after a viewer’s chosen online content. These ads can be served in various places on the web and in multiple formats.
Video advertising can pack a stronger emotional impact than other ad formats. The visual storytelling allows users to feel a stronger connection with your brand, making video advertising a great addition to your multi-channel advertising strategy. Together with other ad formats, video ads can increase reach, help with product recognition, and lift the performance metrics of your other campaigns.
Effectively using video advertising can increase leads, sales conversion rates, and revenue. Serving users your message through video content allows for higher brand recall and retention than other types of advertising. When used with other advertising strategies as part of a larger, overall campaign, video can help produce extraordinary results.
