1 A preview of your content is turned into an in-feed native ad. After specifying your target audiences and bidding strategy, your native advertising campaign is launched. Your content remains on your blog or content hub, ready to be engaged with.
2 Your in-feed native ad is served across 45,000 premium publishers worldwide to attract the interest of your target audiences and drive them to your content.
3 Once a user clicks-through to your content, we ensure that he or she actually reads it. We identify the audience attributes of the engaged users and automatically optimize your campaigns to bring you more.
When it comes to content — where interaction happens post-click — impressions and clicks are irrelevant as they don't guarantee that your content is actually being read. With our cost-per-engagement (CPE) based pricing model, you only pay when a user demonstrates engagement with your content post-click, which means that your media dollars are spent on audiences that truly connect with your brand.
If you create content, chances are that you want people to read it. StackAdapt tracks the average time a user spends on your content and the total attention time to ensure that your content accomplishes what it's meant to: building deeper relationships with your audiences. All data about the underlying audience attributes are then fed into the machine learning algorithm to help find more audiences that love your content.
Drive user-engagement and reach hyper-relevant audiences at scale
— all from a single platform
Powerful audience segmentation and targeting capabilities
Easily target users from a country, state or city of interest.
Seamlessly integrate your content into contextually relevant websites.
Reach users based on their consumer behaviour patterns and Deliver your content based on users' interests and purchase intent.
Reconnect with users that have previously engaged with your content.
Predicting the future is tricky. StackAdapt's powerful forecasting capabilities make planning for success much easier.
Build a prediction of how each of your campaigns will perform based on historical and real-time data. No surprises! You'll know what to expect right from the start.
Wouldn't it be great to know what other topics resonate with your audiences? StackAdapt's Audience Insights uncovers these hidden patterns to help you create content that deeply resonates with your audiences.
Reaching relevant users with content through StackAdapt is easy, but if you need some insider "know-how," we're here to help. Whether it's optimizing your campaigns or helping with content creation, we've always got your back.
Our goal is to maximize the value of branded content, so we're fully-equipped to support all of our customers with extraordinary service.
For our larger clients, we have in-house experts available to help with campaign ideation, target audience selection, building creative, and launching and optimizing each campaign on a fully-managed basis.
A powerful brand or agency-ready solution with multiple user-management, reporting and revenue-tracking capabilities
Centralize your team-wide content planning, distribution, analytics and billing with one platform.
Stay in control of all your native ad placements. We provide you with full access to the data so you can drill down to a particular domain level.
Fully functioning campaign creation and reporting API with detailed developer supporting documentation.