The 2026 Programmatic Playbook
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About This Infographic
Learn about the current trends in programmatic advertising and what’s shaping its future.
The Next Phase of Programmatic Advertising
Digital marketing is entering a new era—one defined by maturity, consolidation, and opportunity.
To learn what’s changing, we surveyed nearly 500 marketers to find out where investment is shifting and what high-performing marketers are doing differently. The results from StackAdapt’s State of Programmatic Advertising 2026, unveiled at Sydney’s Future Media Forum, show a clear shift toward more integrated, performance-driven strategies.
Watch StackAdapt CTO Yang Han’s keynote to hear how leading marketers are adapting and driving greater impact.
What Top-Performing Marketers Do Differently
To stand out, marketers are taking a true omnichannel approach in 2026—using AI-powered tools to optimise creative, unify data, and coordinate campaign execution across channels.
In doing so, they’re unlocking greater value across every touchpoint while maximising ROI throughout the customer journey.
What You’ll Find Inside the Infographic
- Why consolidating tech stacks is becoming a priority for improving efficiency and driving stronger results in 2026.
- How high-performing marketers are applying AI to optimise creative, automate execution, and enhance performance.
- Where marketers are investing next, from CTV to DOOH, as fast-growing channels become core to modern media strategies.
- How teams are redefining performance through attention metrics and creative quality, not just clicks.
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