In-Game Advertising Platform
Reach a growing, engaged, and influential audience with programmatic in-game advertising.
Work With the Industry’s Leading DSP
We pride ourselves on our client support, platform performance, and tech innovation. Our clients are amazed at how easy it is to launch their programmatic advertising campaigns, making StackAdapt the #1 demand-side platform (DSP) in the industry according to G2, year-after-year, for customer satisfaction and platform ease of use.
How Programmatic In-Game Advertising Works
Programmatic in-game advertising delivers ads inside mobile and PC games through automated buying, including real-time bidding and private marketplace deals. Blended in-game placements integrate seamlessly into gameplay. Advertisers can target by game genre, context, audience, and location, then measure impact through performance reporting, attribution, and Brand Lift studies.
Why In-Game Advertising Belongs in a Connected Marketing Strategy
Capture Undivided Attention
Reach audiences when they’re fully engaged. In-game environments are immersive and distraction-free, giving your brand space to stand out.
Drive Measurable Brand Impact
In-game ads are 100% viewable, so your message is seen. Measure how exposure influences brand awareness with Brand Lift and Engagement list studies directly within the platform.
Connect With Influential Audiences
Gamers are digitally savvy and culturally influential. Reach high-value consumers based on their interests, behaviors, and real-world activity.
Extend Performance Across Channels
Reach players in-game, then reconnect with them across connected TV, display, audio, and more, keeping your brand top of mind throughout their journey.
The State of Programmatic Advertising 2026
Why Choose StackAdapt as Your In-Game Advertising Platform
Omnichannel Impact
Create a cohesive story across all channels and devices to build brand awareness and reach new audiences throughout the funnel.
Target By Game Genre
Test new marketing strategies and reach influential gamers segmenting by game genres, including racing, sports, role-playing, strategy, and mobile app categories.
Measure Impact With Brand Lift
Launch your ads directly in game environments and measure how exposure influences awareness, ad recall, favorability, and purchase intent through a controlled survey environment.
Blended In-Game
Ad Formats
With StackAdapt, you can run blended in-game ad formats on mobile or PC games,
including banner and interstitial ads. These ads blend seamlessly into the look and
feel of the game environment without interrupting the gaming experience.
Blended in-game display ads are non-intrusive, highly viewable, use large text and logos, have a clear call to action that’s not clickable, and drive high-brand recall.
Video ads are a powerful storytelling tool used to make an emotional connection with a brand. They convey a lot of information in a short video view.
Get Creative With
In-Game Ads
Work with the StackAdapt Creative Studio, and let our team of creative experts tailor your blended-in game ads to the gaming environments and genres you want to target, maximizing campaign impact.
StackAdapt Resources
Webinar
NORAM
Apr 26, 2022
Level Up With Programmatic In-Game Advertising
In-Game Advertising FAQs
In-game advertising refers to ads that appear in mobile, computer, and console games. Blended in-game ads are a type of in-game ad format that are non-clickable, 100% viewable, and non-disruptive, blending seamlessly into the gaming environment by appearing on billboards, walls, and jerseys in genres like racing, strategy, and sports game.
Programmatic in-game advertising uses real-time bidding to place ads within gaming apps and video games, optimizing ad placement for maximum visibility while preserving the gameplay experience.
This unique ad channel is a great way for advertisers and brands to reach an engaged audience who is unlikely to be multitasking, build brand awareness, and nurture long-lasting relationships with their target consumers.
Gaming has become a mainstream, social pastime for users of all ages and backgrounds. Here’s a look at some key details and insights to help you understand who gamers are, their interests, and attitudes toward purchasing decisions.
- The global number of gamers will reach 3.02 billion by 2029.
- US gamers spent on average 25 minutes daily on mobile devices for gaming.
- 52% of US gamers identify as male and 48% identify as female.
- 50.4 million US Gen Zers are gamers, compared to 47.5 million millennials.
- Gamers are savvy and influential. According to Anzu research, 51% of gamers advise others, 47% influence others, and 46% try to be the first to know about new stuff, like emerging tech and new fashion.
In the advertising space, blended or intrinsic in-game ads are placed seamlessly into a virtual environment. Instead of intrusive ad pop-ups, the blended in-game ad format doesn’t interrupt gameplay. Blended in-game ads are non-clickable and non-disruptive. They blend seamlessly into the gaming environment on billboards, walls, and player’s jerseys. The best part: gamers are highly engaged in gameplay, giving you a huge opportunity to place your brand in front of your target consumer.
Various types of ads are available, including banner ads, interstitial ads, and rewarded video ads, each designed to integrate seamlessly into the gaming experience. StackAdapt does not offer playable, interactive ads, within the in-game format. To learn more, request a demo.
Blended in-game ads are designed to fit naturally into the game environment and do not interrupt gameplay. These placements are typically non-clickable and integrated in ways that preserve the player experience. This allows brands to reach highly-engaged audiences while maintaining a seamless experience for gamers.
