Level up with programmatic In-Game advertising

April 26, 2022 at 12 AM GMT

55 Minutes

Illustrative graphic of in-game advertising

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Reach new audiences with In-Game ads

Over 3 billion people across the globe play video games! The growing popularity of gaming across all ages and demographics offers marketers an opportunity to connect their brand with gamers in a non-intrusive way during gameplay.

Anzu, in-game ad solution for blending real-world brand ads directly into video games, joins us to share insights on how to get started with in-game advertising.

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Exploring Programmatic In-Game With StackAdapt and Anzu

What you will learn

The basics of in-game advertising and its capabilities.
How to get started with in-game advertising.
Why should marketers leverage the growing in-game channel in their media mix.
Targeting strategies for ads in video games like publisher, placement, and contextual.
Real-time analytics and measurement solutions for viewability.
The different IAB-compliant ad units available for video game advertising.

Our speakers

Omer Fazal

Senior Manager, Inventory Partnerships

StackAdapt

Omer leads mobile-app and in-game inventory solutions at StackAdapt. He’s passionate about using existing and emerging technologies in adtech to deliver effective advertising.

Yaniv Rozencweig

VP Programmatic

Anzu

Yaniv manages the global team at Anzu while building partnerships with the industry’s top players and helping them capitalize on the opportunity that in-game ads present.

Cross-Channel Attribution

Innovation Forum 2026

AI Delegation Gap Report

Level up with programmatic In-Game advertising