Conversion 2025

Conversion is an industry event led by StackAdapt, the leading advertising and marketing technology company, and explores transformations in advertising, marketing solutions, and AI advancements with keynotes, panels, and speaker sessions presented by leaders and experts in these spaces. The live event takes place in London, UK, and includes sessions that explore how to navigate the ever-shifting advertising landscape, leverage innovative technologies that drive marketing performance, and of course—understand the many ways that advances in AI can empower agencies and brands alike.

Conversion UK was organised with increased relevance for EMEA audiences in mind But it is available to global audiences. However, in-person Conversion events also take place around the world, each of them designed to be more relevant to the audiences attending from those regions.

As a leader in the digital advertising and marketing space, StackAdapt produces a tremendous amount of educational material available for free in the Resource Hub and through its Academy courses. You can dive into a number of resources that explore conversion marketing in detail.

StackAdapt CMO Ryan Nelsen recently wrote a post for the StackAdapt blog on driving full-funnel conversions, how advertisers can bridge the gap between brand and performance marketing—moving consumers seamlessly from awareness to conversion with a unified conversion strategy. Read his piece here.