Conversion 2025

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Conversion Sessions

Mastering Full-Funnel Measurement

Come explore how full funnel measurement can optimise your campaign performance. Learn how tracking key metrics across the customer journey helps refine your strategy, improve targeting, boost engagement, and drive better ROI with actionable insights.

Kevin Liang
John Still

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Meet the CONVERSION Speakers

Vitaly Pecherskiy

StackAdapt

Vitaly Pecherskiy

CEO and Co-Founder

Yang Han

StackAdapt

Yang Han

CTO and Co-Founder

Anna Grodecka-Grad

StackAdapt

Anna Grodecka-Grad

Senior Vice President, Client Services

Somebody Digital

Cristiano Winckler

Director of Operations, Director of Digital Marketing

Ryan Nelsen

StackAdapt

Ryan Nelsen

CMO

Stanley Oyovota

Co-op Media Network

Stanley Oyovota

Digital Media & Shopper Analytics Manager

Alex Wright

Channel 4

Alex Wright

Programmatic & Platforms Leader

Ben Omahoney

Ocado Retail

Ben O'Mahoney

AdTech & Data Partnerships Lead

Kevin Liang

StackAdapt

Kevin Liang

Senior Director, Solutions

Farzin Ghayour

StackAdapt

Farzin Ghayour

Senior Manager, Creative Studio

Andrew Rose

StackAdapt

Andrew Rose

VP of Sales, EMEA

Martin Brown

StackAdapt

Martin Brown

Director of Sales

Roger Parry

Chair of Oxford Metrics and Aves Enterprises

Roger Parry

Media/Technology Executive and Investor

Renee Caceres

StackAdapt

Renee Caceres

Head of Retail Media

Jasper Oswin

StackAdapt

Jasper Oswin

Sales Director, Enterprise

Greg Deacon

Snappy Shopper

Greg Deacon

VP Media

Krysha Nair

StackAdapt

Krysha Nair

Vice President, Product Marketing

Frances McCann

VIOOH

Frances McCann

Director of DSP Partnerships

John Still

ExchangeWire

John Still

Head of Content

Dominic Dunne

Bauer Media Outdoor

Dominic Dunne

Programmatic Commercial Lead, Europe

Edmund Mullins

StackAdapt

Edmund Mullins

Senior Director, Inventory Development, EMEA

Nick Hill Headshot Conversion

EssenceMediacom

Nick Hill

Head of Programmatic

More Resources

Abstract illustration of the marketing funnel.

Blog

Apr 8, 2025

The Evolution of Advertising: Building a Full-Funnel Conversion Strategy

Illustration of a CTV ad, CTA in a display ad, and green credit card representing the funnel in a conversion marketing campaign

Blog

Apr 2, 2025

Conversion Marketing: What It Means and How to Use It to Drive Campaign Performance

Illustration of AI and martech concepts.

Blog

Aug 14, 2024

How Artificial Intelligence is Reshaping Martech