Conversion 2025
Watch on-demand sessions and hear from top APAC industry leaders
on the conversion metrics that matter most.
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Conversion Sessions
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(AU) DOOH Panel: Driving Real-World Engagement
Digital Out-of-Home is transforming how brands connect with audiences in real time. In this session, we’ll explore how DOOH enables brands to tap into cultural moments—from breaking news to blockbuster premieres—with hyper-relevant, context-aware messaging. We’ll also examine how DOOH integrates with other channels to power cohesive, multi-screen strategies that maximise both reach and impact.
IMAA
Sam Buchanan
CEO
Slingshot
Simon Rutherford
CEO and Founder
Showpony; The Advertising Room
Melissa Roberts
Managing Director, Media; Founder
StackAdapt
Nikunj Arora
Senior Director, Inventory
Watch Next
(SEA) DOOH Panel: Driving Real-World Engagement
The Power of Programmatic TV: Reaching Audiences in Real Time
Redefining Conversion: Innovation, Connection, and the Future of Martech
Brand Building in Focus: A Marketing Perspective on Driving Enduring Growth in APAC
Shaping the Future: Driving Conversions Through Bold Innovation
Innovation Keynote: Tools to Drive Your Business Growth
(AU) Agency Panel: Staying Ahead in a Changing Landscape
(SEA) Agency Panel: Staying Ahead in a Changing Landscape
Meet the CONVERSION Speakers
StackAdapt
Christian Gerron
Chief Revenue Officer
StackAdapt
Liam McCarten
APAC VP
StackAdapt
Anna Grodecka-Grad
SVP Client Services
StackAdapt
Ryan Nelsen
Chief Marketing Officer
Kantar
Lyn Lym
Head of Commercial Growth
StackAdapt
Deirdre Chew
Director of Sales, SEA
StackAdapt
Andrew Koch
Senior Sales Manager, SEA
Vistar
Nydia Goh
Account Director
JCDecaux
Lydia Lee
General Manager, Commercial
Publicis Media
Yu Yan Tay
StackAdapt
Daniel O'Connor
AUNZ Sales Director
Index Exchange
Adele Wieser
Regional Managing Director, APAC
Nine
Winnie Lui
Head of Programmatic Sales, NSW
More Resources
FAQ
The Conversion Virtual Summit is led by StackAdapt, the leading advertising and marketing technology company, and explores transformations in advertising, marketing solutions, and AI advancements with keynotes, panels, and speaker sessions presented by leaders and experts in these spaces. Developed for North American audiences, the event’s sessions explore how to navigate the ever-shifting advertising landscape, leverage innovative technologies that drive marketing performance, and of course—understand the many ways that advances in AI can empower agencies and brands alike.
The Conversion APAC event was organized with increased relevance for APAC audiences in mind—but it is available to global audiences. Today you can also tune into Conversion US On-Demand and Conversion UK On-Demand.
As a leader in the digital advertising and marketing space, StackAdapt produces a tremendous amount of educational material available for free in the Resource Hub and through its Academy courses. You can dive into a number of resources that explore conversion marketing in detail.
StackAdapt CMO Ryan Nelsen recently wrote a post for the StackAdapt blog on driving full-funnel conversions, how advertisers can bridge the gap between brand and performance marketing—moving consumers seamlessly from awareness to conversion with a unified conversion strategy. Read his piece here.
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Leverage the latest innovations in advertising, marketing, and AI technologies
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