Conversion 2025

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Conversion Sessions

Brand Building in Focus: A Marketing Perspective on Driving Enduring Growth in APAC

Just as we look to the future, this session offers a powerful reality check. Backed by multiple pieces of research-backed evidence, Kantar’s Lyn Lim and StackAdapt’s CMO, Ryan Nelsen, unpack the hidden costs of short-term thinking. This keynote makes a compelling case for integrated strategies, where brand and performance are not competing priorities but partners in enduring growth.

Ryan Nelsen
Lyn Lim Kantar Conversion

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StackAdapt Conversion Australia Agency Panel

(AU) Agency Panel: Staying Ahead in a Changing Landscape

StackAdapt agency panel

(SEA) Agency Panel: Staying Ahead in a Changing Landscape

StackAdapt Conversion Australia DOOH Panel

(AU) DOOH Panel: Driving Real-World Engagement

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(SEA) DOOH Panel: Driving Real-World Engagement

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The Power of Programmatic TV: Reaching Audiences in Real Time

Redefining Conversion: Innovation, Connection, and the Future of Martech

Meet the CONVERSION Speakers

Christian Gerron

StackAdapt

Christian Gerron

Chief Revenue Officer

Liam McCarten StackAdapt Conversion Headshot

StackAdapt

Liam McCarten

APAC VP

Anna Grodecka-Grad

StackAdapt

Anna Grodecka-Grad

SVP Client Services

Ryan Nelsen

StackAdapt

Ryan Nelsen

Chief Marketing Officer

Lyn Lim Kantar Conversion

Kantar

Lyn Lym

Head of Commercial Growth

Deirdre Chew StackAdapt Conversion Headshot

StackAdapt

Deirdre Chew

Director of Sales, SEA

Andrew StackAdapt Conversion Headshot

StackAdapt

Andrew Koch

Senior Sales Manager, SEA

Nydia Goh StackAdapt Conversion Headshot

Vistar

Nydia Goh

Account Director

Headshot conversion lydia lee

JCDecaux

Lydia Lee

General Manager, Commercial

Yu yan Tay StackAdapt Conversion Headshot

Publicis Media

Yu Yan Tay

Daniel O'Connor StackAdapt Conversion Headshot

StackAdapt

Daniel O'Connor

AUNZ Sales Director

Adele Wieser StackAdapt Conversion Headshot

Index Exchange

Adele Wieser

Regional Managing Director, APAC

Winnie StackAdapt Conversion Headshot

Nine

Winnie Lui

Head of Programmatic Sales, NSW

More Resources

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Jan 27, 2025

CTV Inventory: A Guide for Advertisers and Brands

Cover image for StackAdapt and Kantar's report on brand building in APAC

Report

APAC

Aug 1, 2025

Brand Building for Sustainable Growth in APAC

Cannes Lions text and logo

Blog

Jun 24, 2025

Cannes Lions Lessons: Effective Marketing Unites Brand and Performance