Choose the Right Contextual Targeting Solution
Placing ads in the right context can lead to 4-10 times more user engagement. Contextual targeting with Page Context AI in the StackAdapt platform actively competes with behavioural targeting as a top performer for getting clicks and conversions.
With Page Context AI and Keyword Rule Targeting in StackAdapt, you're in control of identifying where you'd like to appear across the web. You build a contextual strategy, input phrases and keywords, and we'll place your ads on webpages with content that's relevant to your campaign.
Page Context AI
Keyword Rule Targeting
Page Context AI
Let machine learning and AI do the heavy lifting with Page Context AI! Define the context of your campaign and input relevant, in context and out of context phrases or words. Then StackAdapt's patent-pending AI will determine the best webpage or publisher to place your ad, based on the most relevant content. Page Context AI is available in multiple languages.
Keyword Rule Targeting
You're in control with Keyword Rule Targeting in StackAdapt. Define specific keywords and phrases related to your campaign and assign rules so your ads may be accurately aligned with the right content. If the page a user is visiting contains the specified keywords and meets your rules, your ad will be served.
Contextual Targeting and Sensitive Verticals
Contextual targeting in StackAdapt has proven to be extremely effective in improving healthcare campaign performance. In 76% of healthcare campaigns, contextual ads with Page Context AI outperform retargeting, cutting CPAs in half overall.
The Algorithm Determines the Best
Ad Placements
Reach Audiences Without Cookies
Where there is no opt-in to share cookie data, or where sensitive data may be an issue, contextual targeting can produce the campaign results you need to deliver. Incorporating Page Context AI or Keyword Rule Targeting as a contextual targeting method is integral to a performance strategy.
Build Relevant Ad Experiences
When your ads are served to people who are browsing pages directly relevant to your product or service, you're reaching your target consumer at the right moment. Your ad placed in the right context can help strengthen your message and build positive associations with your brand.
Keep Up With the Pace of Media
The content of the internet is constantly changing and evolving. Our technology is continuously recomputing page contexts and scanning websites for relevant keywords to ensure your ads are appearing within the most relevant, accurate, and up-to-date placements.
StackAdapt Resources
Contextual targeting uses algorithms to target ad placements on websites based on in context or out of context phrases or keywords. This way, ads are shown on websites based on what the user is consuming at the moment. For example, if a user is reading a blog about latest tech gadgets, they could be served ads for laptops since it's likely that the user is thinking about technology-related products.
The main difference between contextual and behavioural targeting is that behavioural targeting focuses on serving ads that are relevant to the user visiting a webpage. Meanwhile, contextual advertising is based on the context of the content on the webpage where the advertisement appears.
Behavioural targeting is often referred to as audience targeting or demographic targeting because ads are served based on the user's web browsing behaviour. Information about the users behaviour is collected from various sources using a unique identifier like a cookie.
With contextual targeting, the ads placed on websites will align with what the user is searching, viewing, or reading. In this way, contextual advertising targets users in a particular frame of mind.