tbk Creative Decreases CPA for Jiffy Lube® by 80%

A mechanic working on a car engine under the hood.

Putting Native Advertising In the Driver’s Seat

tbk Creative, a digital marketing agency from Southwestern Ontario, wanted to build on the success of a previous campaign for their client, Jiffy Lube® Ontario, by lowering the cost per acquisition (CPA) for their online coupon campaigns. They partnered with StackAdapt to run interactive display and native ads to improve performance.

Solutions Used

tbk Creative’s 2.0 Coupon Marketing Strategy

Looking to drive customers to Jiffy Lube®’s corporate landing page with online coupons, tbk Creative leveraged custom audience segments, display ads, and native advertising to target the right audience and increase clicks. Here are the tactics they used:

Targeting

Used StackAdapt’s Interest and Intent segments to target drivers reading about motor oil and car maintenance.

Native

Leveraged native advertising to incentivize users to download coupons they could use for their next oil change.

Display

Used display ads to drive traffic and measure the overall lift in performance when using native ads.

tbk Creative Decreases CPA While Increasing Conversions

By using native advertising as part of their online coupon marketing strategy, tbk Creative accelerated bookings for Jiffy Lube® in Southwestern Ontario and the Greater Toronto Area, decreasing CPA by 80% while increasing conversion rates by 78%.

CPA (with native)

-80%

Conversion Rate (with native)

+78%

Michael Ramsey

VP Digital

tbk Creative

“We were keen to learn how StackAdapt’s native ad platform would perform. We can report that native outdid display for our client, Jiffy Lube® Ontario. Our team experienced first-hand how powerful native advertising can be in the execution of our client’s coupon campaigns.”