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Native outperforms Interactive Display for customers looking to drive in and drive on!

tbk Creative sought to achieve a lower CPA for its client Jiffy Lube and their online coupon campaign. The team was interested in running both Interactive Display and Native ad creative to see if they could see a lift in performance. Using StackAdapt’s 1st-party intent-based Custom Segments, layered with Demographic targeting, tbk Creative decreased the CPA by 80% with Native vs Display.

Automotive Native
“We were keen to learn how StackAdapt's Native ad platform would perform. We can report that Native outdid Display for our client, Jiffy Lube® Ontario. Our team experienced first-hand how powerful Native advertising can be in the execution of our client's coupon campaigns.”