Everpure drives 10X more key account interactions with StackAdapt
Building brand awareness under a new name
In 2026, Pure Storage—an enterprise data storage and data management company—decided to rebrand as Everpure. With a new name and identity, the company faced the challenge of rebuilding brand awareness and re-establishing its presence in the market. As its global account-based marketing (ABM) strategy evolved, the team needed a strategic partner to help reach target accounts.
Connecting with key accounts across more channels
Everpure partnered with StackAdapt to build an in-house programmatic advertising strategy focused on reaching decision-makers in contextually relevant environments. To expand its reach across APAC and EMEA, the team increased its programmatic budget and used display, video, connected TV, and digital out-of-home advertising to not only reach more people, but also drive stronger engagement. Here are some of the tactics they used:
Advanced B2B audience targeting
Combined ABM target lists with StackAdapt’s B2B identity graph, Page Context AI, and third-party intent and firmographic data to reach decision-makers with tailored ads.
Hands-on campaign support
Worked closely with StackAdapt’s Client Services team to optimize campaigns, onboard regional teams, and align advertising efforts across APAC and EMEA.
AI-powered campaign management
Used StackAdapt’s Ivy Studio™ to speed up campaign setup and creative execution, while identifying performance changes that could impact campaign results.
From regional success to global expansion
With StackAdapt, Everpure gained greater control over campaign execution, targeting, and optimization. Using Ivy Studio™ to streamline day-to-day campaign management, the team was able to make faster decisions, improve efficiency, and reduce costs. Following its initial success across APAC and EMEA, Everpure plans to expand its programmatic strategy globally, with an approximately 18X increase in ad spend.
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