Law firm reaches 2.65M people with StackAdapt and iHeartMedia
Meeting listeners during their daily commutes
After years of planning and purchasing radio ads through traditional methods, a New York-area law firm wanted to build brand awareness, stand out in the competitive marketplace, and streamline its media buying process by bringing audio advertising into its broader programmatic media plan.
To do so, the firm became the first advertiser to test over-the-air radio through StackAdapt’s partnership with iHeartMedia, combining StackAdapt’s programmatic approach with iHeartMedia’s premium local inventory to reach nearly 2.65 million people.
Solutions Used
Operating at a higher frequency
To broaden its reach while still reaching the right people, the law firm secured 30-second spots across five New York radio stations, spanning classic rock, contemporary hits, adult contemporary, and hip-hop. The campaign then focused delivery during morning and evening commutes, when listeners were most likely to tune in, and used DMA targeting to reach audiences across New York City and the surrounding areas.
Turning $50K into millions of local listeners
Through StackAdapt’s partnership with iHeartMedia, the firm spent less time managing fragmented radio buys and gained access to high-quality placements—simplifying campaign management and giving the firm greater visibility into delivery. The $50,000 USD campaign delivered 4.16 million impressions at an eCPM of $13.14 USD, giving the firm millions of opportunities to stay visible with potential clients across the New York market.
Since then, StackAdapt clients have continued incorporating iHeartMedia’s broadcast radio inventory into their programmatic campaigns to extend their reach and connect with audiences at more touch points throughout the day.
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