Programmatic boosts student recruitment
How to successfully reach prospective students
The Ohlmann Group leveraged StackAdapt’s all-in-one multi-channel platform to reach prospective students and drive open house registrations for a local university. They used multiple tactics to target their audience at every stage of the funnel, which doubled their CTR, and sold out the open house registrations.
Solutions Used
Spreading the message with scale and impact
Ohlmann Group leveraged programmatic audio advertising as one of their main channels to drive awareness for the university, its programs, upcoming admission deadline, and open house. They retargeted the prospective students who completed an audio, connected TV, or video ad with another message informing of the open house and encouraging sign ups.
“We tested a couple of other adtech solutions, and they just didn’t work out. They were clunky and hard to use. With StackAdapt, we soon realized how quickly we were able to set up campaigns, diagnose issues, and ultimately make our campaigns outperform what they did in the past.”
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