Programmatic Drives Sales for an E-Commerce Brand

Someone typing their credit card information into a laptap.

Reaching Shoppers Across Multiple Channels

Maktagg typically turned to social media to run their conversion campaigns. That all changed when they came across StackAdapt and decided to test out programmatic for their e-commerce client, Lonbali. They chose the right targeting tactics and ran multi-channel campaigns that drove impressive sales revenue.

Solutions Used

Tactics to Target the Ideal Shopper

Maktagg leveraged a multi-channel approach using native and display ad formats to reach their online shopper across various channels and devices. Here are some of the other tactics they used:

Browsing Audiences

Targeted online shoppers browsing websites with keywords related to accessories, purses, and jewelry.

3rd-Party Segments

Leveraged segments from StackAdapt’s 3rd-Party Segment Catalogue to reach an audience interested in women’s fashion.

Dynamic Retargeting

Created dynamic retargeting ads with Creative Studio that pulled in product images the user had previously shown interest in.

Leveraging the StackAdapt Pixel to Track Results

Maktagg implemented the StackAdapt pixel on their campaigns and across the Lonbali website to ensure they were driving measurable results for their client. They were able to track the targeted user’s journey to conversion, pull revenue numbers to attribute StackAdapt’s advertising performance, and optimize towards return on ad spend (ROAS) all within the StackAdapt platform.

eCPC

€1.04

CTR

0.19%

CPA

€14

CPA Decrease

-53%

Alberto Saldivia

Paid Media Manager

Maktagg

“We loved the fact that we could get an idea of the customer journey from our StackAdapt campaigns. Planning, executing, and reporting on campaigns with our StackAdapt team was very collaborative and a great experience for us.”