A dynamic partnership that drives conversion

A group of workers all talking over a blueprint outside

Teaming up with a scalable platform

Highnoon was looking to partner with a user-friendly, scalable, and customizable programmatic platform that would help them drive conversions for their real estate homebuyer client. With StackAdapt, they accessed multiple advertising channels, unique targeting capabilities, and programmatic educational resources that drove desired campaign results.

Solutions Used

Highnoon’s full-funnel strategy reaches homebuyers

Highnoon ran a full-funnel marketing strategy to promote their client’s real estate communities. Their target audience was users interested in buying real estate in specific geos. They leveraged dynamic retargeting and used Page Context AI as their main prospecting tactic. Their goal was to generate leads through form fills on-site.

eCPA Decrease

-33%

Increase in CTR

+40%

Avg. Time on Site

1m 2s

CTV VCR

98%

“Not only is performance better, but I’ve tested StackAdapt against other programmatic platforms from a cost standpoint and with click-through rates. I continuously find that not only is StackAdapt providing a more user-friendly platform experience, but it’s also providing better metrics and results when we’re A/B testing against other competitors in the space.”

Jess Petersen

Associate Strategy Director Highnoon