Las Vegas Sphere Takeover Delivers 25% Brand Lift
Going Big at a B2B Tech Conference
Traditional B2B advertising is often known for playing it safe. A StackAdapt client, a pioneer in cloud-based solutions, wanted to do the opposite by launching a bold brand awareness campaign on the world’s biggest screen: the Las Vegas Sphere. To do that, they partnered with StackAdapt, who helped bring the campaign to life and prove performance by conducting the first-ever brand lift study on the massive LED globe.
Solutions Used
A First-of-Its-Kind Activation
The StackAdapt client had taken a five-year hiatus from advertising and was ready to reintroduce its brand. AWS re:Invent, Amazon Web Services’ annual global conference, offered the perfect stage with thousands of CTOs, CIOs, and engineers all in one place. Here are some of the tactics they used to stand out among a sea of vendors:
Premium Inventory
Secured some of the most coveted digital out-of-home (DOOH) placements in Las Vegas—Harmon Corner and the Sphere—to maximize visibility.
Multi-Channel Retargeting
Extended awareness beyond the Las Vegas Strip by retargeting event attendees with native and display ads designed by the StackAdapt Creative Studio.
Brand Lift Study
Evaluated campaign effectiveness with the first-ever measurement of its kind on the Las Vegas Sphere, marking a milestone in the industry.
B2B Marketing Campaign Delivers 30% Lift in Ad Recall
The Sphere’s curved, 580,000-square-foot LED display required a reimagined creative approach. StackAdapt’s Creative Studio partnered with the Sphere’s production team to design a custom 3D animation tailored specifically for the format. The results: a 25% increase in brand lift for the Sphere placement, which was 5% higher than other DOOH placements, and a 17x increase in message association. All told, the campaign contributed to a 30% lift in ad recall and surpassed industry benchmarks.
Brand Lift
+25%
Ad Recall
+30%
Message Association
17x
Giuseppe La Rocca
VP Enterprise
StackAdapt
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