Programmatic Masterclass
This course offers a comprehensive overview of programmatic advertising, from foundational concepts to advanced strategies that drive real campaign success.
About the Programmatic Masterclass
The Programmatic Masterclass equips digital marketers with the knowledge and skills to confidently navigate the programmatic landscape, connect strategy to execution, and drive measurable results. This free 2-hour professional certification includes:
On-demand videos
Module tests
Self-paced learning
Recognized certificate
Modules
8
Time to Complete
120 min (2 Parts)
Level
Intermediate
Cost
Free
What You’ll Learn
- How programmatic advertising works across the adtech ecosystem.
- Connecting audience goals to the right mix of channels, like video, CTV, DOOH, and more.
- Accurate campaign measurement, attribution, KPIs, and how to leverage AI-powered tools.
- Strategies to stay ahead of trends, including AI integration, and the convergence of adtech and martech.
Who Is This Course For?
- Marketers and advertisers looking to get a comprehensive understanding of programmatic advertising.
- Marketers without any previous knowledge of the programmatic space.
- Sales professionals looking to further their knowledge.
Course Outline
- Programmatic 101
- Technology and AI
- Data and Audiences
- Channels 101
- Channels 201
- Campaign Strategy
- Attribution
- The Future of Programmatic
Meet Our Course Instructor
Matt Evered
Sr. Manager, Education & Development
StackAdapt
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