B2B Advertising Mini Course
Everything you need to know about B2B advertising, including B2B buyer, process, and campaign strategies.
About This Course
The B2B Advertising Course is your crash course on B2B marketing. It provides you with tips on how to increase brand awareness amongst your target accounts and offers insights on how to drive more buyers to reach out to your sales team.
On-demand video
Self-paced learning
Modules
2
Time to Complete
35 min
Level
Basic
Cost
Free
What You’ll Learn
- The 101 on B2B advertising, including the B2B buyer, process, and opportunity.
- How B2B advertising fits in the full funnel and a multi-channel strategy.
- Strategies for B2B marketers.
- How to create a B2B advertising creative strategy that converts.
Who Is This Course For?
- Marketers and advertisers looking to get the 101 on B2B advertising.
- Anyone who wants to specialize in B2B advertising.
- Sales professionals looking to further their knowledge.
Course Outline
- B2B Defined
- The B2B Buyer
- B2B Buying Process
- The B2B Opportunity
- The B2B ABM Landscape
- B2B Buyer Personas
- Full-Funnel Strategy
- Multi-Channel Strategy
- Creative Strategies
Meet Our Course Instructor
Julia Bricknell
Education and Development Manager
StackAdapt
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