From Ad to Inbox: Unifying Paid and Owned Channels for Full-Funnel Wins
August 7, 2025 at 2 PM ET
45 Minutes
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Bridge the Gap Between Paid and Owned Media
Today’s B2B buyers move seamlessly between ads, emails, and other digital touchpoints. Yet many marketing teams still run campaigns in silos, leading to inconsistent messaging, disconnected data, and missed revenue opportunities.
It’s time to unify your programmatic and email strategies. In this webinar, StackAdapt breaks down how to use data orchestration to deliver cohesive, personalized customer journeys that convert across the funnel.
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What You Will Learn
- How to unify programmatic and email campaigns with centralized 1st-party data.
- Practical frameworks to trigger cross-channel journeys, nurture leads, and re-engage audiences.
- Techniques for connecting ad and email performance to account-level insights, ROAS, and pipeline acceleration.
- How leading B2B marketers orchestrate ads and emails to shorten sales cycles and boost conversion rates.
Our Speaker
Wayne Coburn
Director of Product
StackAdapt
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