Travel marketing’s new flight path: Ad spending, AI, and what’s ahead
August 4, 2026 at 2 PM ET
30 Minutes
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How digital trends are reshaping travel marketing
US digital travel sales will climb steadily toward $413 billion USD by 2030, according to EMARKETER’s forecast. As travelers increasingly rely on digital channels to discover, plan, and book trips, marketers face new challenges in reaching audiences throughout the travel journey.
In this webinar, EMARKETER’s Principle Analyst Zak Stambor and StackAdapt’s Global Director of Enterprise Betsy Vankula uncover the latest trends in digital ad spending and how external factors like economic conditions influence travel demand and market priorities.
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What you’ll learn
- How AI is changing the way travelers research, plan, and book their trips, and what that means for marketers.
- How shifting consumer behavior and economic conditions are influencing travel demand and marketing priorities.
- Which digital advertising and media investment trends are creating new opportunities across the travel ecosystem.
- How marketers are redefining campaign success and focusing on measuring what matters the most.
Our speakers
Betsy Vankula
Global of Enterprise Travel Sales
StackAdapt
Zak Stambor
Principle Analyst
EMARKETER
