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The State of Programmatic Advertising in EMEA (2027)

Learn how EMEA marketers can get more from their media investments as programmatic advertising grows more complex.

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The State of Programmatic Advertising in EMEA 2027.

What’s inside

80% of EMEA marketers have added more than one channel to their media mix and 58% say AI has improved cross-channel coordination.

With only 53% of EMEA marketers expecting budgets to grow in the year ahead, every dollar has to work harder.

Learn how stronger coordination can improve measurement, investment decisions, and performance.

Explore findings from 300 EMEA marketers across the UK, Germany, France, and Spain.

Getting more from existing capabilities

Based on findings from StackAdapt’s The State of Programmatic Advertising 2027 report, this infographic explores the advertising trends shaping the region and how EMEA marketers can get more from the capabilities they already have in place.

Learn where EMEA marketers have progressed, where fragmentation still creates pressure, and how better coordination across channels, data, measurement, and teams can support stronger performance.

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Two people in green suits holding laptops stand inside a hedge maze, surrounded by white digital patterns.

Discover the programmatic advertising trends EMEA marketers need to know in 2027.

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