The orchestration advantage: Powering up your personalisation and growth strategies

19 May, 2026 at 10 AM SGT

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Tune into our next webinar

02

Days

02

Hours

56

Mins

22

Secs

From single channel execution to orchestrated growth

Nearly every marketer believes personalisation directly drives client revenue growth. But research tells us that growth still depends on reach—bringing us to the real challenge: how to combine the two.

In this panel, industry leaders unpack global personalisation trends through an APAC lens, showing how marketers can move from fragmented execution to a coordinated strategy that balances scale with relevance to deliver more effective, orchestrated campaigns.

What you’ll take away

  • The strategic shift required to achieve both broad market scale and personalised precision simultaneously.
  • Practical guidance on four key capabilities that separate high-growth teams from the rest.
  • Expert insights on how to break through the measurement ceiling and finally connect fragmented personalisation efforts to real ROI.
  • Why most brands struggle to activate their data and how to turn intent into a unified growth engine.

Our speakers

Liam McCarten
Liam McCarten

VP of Sales, APAC

StackAdapt

Liam leverages nearly two decades of experience to scale the region’s operations through AI-powered marketing and diverse go-to-market strategies. He’s a seasoned commercial leader recognised for his ability to align global sales and product functions, driving sustained growth and measurable results for top-tier brands across international markets.

Anusri Menon
Anusri Menon

Activations Director

Havas Australia

Ansuri specialises in translating strategy into high-performing, cross-channel campaigns through planning, buying, and optimisation. She has experience across travel, retail, automotive, entertainment, and insurance, with a focus on delivering efficient, full-funnel results through data-driven marketing strategies.

Jonathan Mackenzie
Jonathan Mackenzie

Head of Data Solutions

Publicis Singapore

Working at the intersection of data, identity, and commercial growth, Jonathan helps brands and platforms navigate privacy change and turn connected identity into practical, revenue-driving outcomes across the region.

Ryo Aoki
Ryo Aoki

Deputy Managing Director, Dentsu Digital Global Center

Dentsu Digital Inc.

Previously at Carat, Ryo has worked across both offline and online media. He began his career in sales at a leading beverage company before transitioning into digital marketing. At Dentsu Digital, he specialises in global account management, while also contributing to multiple divisions and driving R&D initiatives with global platform partners.

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