Generating B2B Pipeline From Programmatic Media
29 May, 2024
55 minutes
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Media.Monks Share Strategies for B2B Marketing Campaigns
B2B marketing requires a blend of strategic insight and cutting-edge technology. We sit down with B2B marketing experts from Media.Monks to discuss effective strategies for executing B2B campaigns.
In this webinar, Media.Monks share tips on developing a multi-channel strategy that reach B2B decision makers, and discuss how integrating AI and machine learning can drastically improve campaign performance.
What You Will Learn
- How AI and machine learning are revolutionizing ad buying and campaign strategy in B2B.
- Media.Monks’ unique approach to building winning B2B strategies, including channel mix decisions.
- How advanced metrics are influencing strategic planning and campaign optimization.
- Emerging trends that will influence the B2B marketing landscape, including emerging channels.
Our Speakers
Tom Burchill
Senior Director, Programmatic
Media.Monks
Anna Webb
Director, Programmatic and Direct Media
Media.Monks
Our Moderator
Diego Pineda
Editorial Content Manager, B2B
StackAdapt