How Programmatic Can Help Your CPG Brand

June 30, 2022

30 Minutes

Illustrative graphic of a CPG brand ad on a mobile phone

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Create a Brand Story That Resonates

The consumer packaged goods (CPG) industry is a competitive space with many brands looking to build brand awareness with shoppers and boost sales. One tactic that CPG marketers use is to create a cohesive brand experience and story to help them stay relevant to customers. 

In this webinar, we offer tips on how CPG brands can add programmatic advertising into their media mix to reach their target audience and stand out in a crowded marketplace.

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What You Will Learn

  • Industry trends, advertising budgets, and which industries dominate digital ad spending. 
  • How CPG, DTC, and FMCG marketers are using programmatic to reach new audiences.
  • How brands need to align campaigns to a consumer journey from awareness to conversion.
  • Audience targeting strategies and tactics to consider in your media strategy.
  • How sales lift measurement and attribution can support CPG marketing.
  • Unique ad creatives specific to CPG brands that drive engagement and conversion in StackAdapt.

Our Speakers

Brandon Langevin
Brandon Langevin

Senior Sales Director


Brandon has 5+ years of experience in media planning and execution for a broad range of clients. He’s helped clients with media strategy and performance across all advertising channels

Ankita Nair
Ankita Nair

Account Executive


Ankita has 6+ years of experience planning programmatic marketing plans for a variety of large brands, such as PlayStation, Richemont, Dell, Roots, Rogers Media, Bayer, and Shell.