The Full-Funnel Glow-Up: From Chaos to Conversion
23 September, 2025 at 11 AM ET

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Build a Smarter, More Connected Marketing Strategy
Marketing workflows weren’t built for today’s pace. Data is trapped in silos. Tools don’t talk. Execution lags behind strategy. As a result, teams are stuck stitching things together while trying to hit bigger goals, faster.
In this session, leading marketers and analysts will explore the key trends shaping digital marketing and share their insights on what’s working, what isn’t, and where teams are falling behind.
Walk away with a clearer picture of where digital marketing is headed, and what it takes to keep up.
What You Will Learn
- A breakdown of the key marketing trends shaping 2025, from rising expectations to shifting tech stacks.
- Expert advice on winning tactics, avoiding pitfalls, and how to execute successful campaigns.
- Why the gap between brand and performance still exists, and how to finally close it.
- How to eliminate the handoffs, guesswork, and tool overload with a connected marketing journey.
Our Speakers

Becky Tasker
VP of Growth Marketing
StackAdapt

Sky Canaves
Principal Analyst
EMARKETER

Chris DeMartine
Founder and CCO
Programmatic B2B

Wayne Coburn
Director of Product
StackAdapt