The Full-Funnel Glow-Up: From Chaos to Conversion

23 September, 2025 at 11 AM ET

50 Minutes

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Build a Smarter, More Connected Marketing Strategy

Marketing workflows weren’t built for today’s pace. Data is trapped in silos. Tools don’t talk. Execution lags behind strategy. As a result, teams are stuck stitching things together while trying to hit bigger goals, faster.

In this session, leading marketers and analysts explore the key trends shaping digital marketing and share their insights on what’s working, what isn’t, and where teams are falling behind.

Walk away with a clearer picture of where digital marketing is headed, and what it takes to keep up.

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What You Will Learn

Key trends shaping the marketing landscape, from rising expectations to shifting tech stacks.
Expert advice on winning tactics, avoiding pitfalls, and how to execute successful campaigns.
Why the gap between brand and performance still exists, and how to finally close it.
How to eliminate the handoffs, guesswork, and tool overload with a connected marketing journey.

Our Speakers

Becky Tasker

VP of Growth Marketing

StackAdapt

Becky has 15+ years of experience in demand generation, data-driven marketing, and go-to-market innovation, with senior and executive roles at Adobe, Overstock.com, and Qualtrics. Now at StackAdapt, she’s spearheading innovation and shaping the company’s global martech expansion.

Sky Canaves

Principal Analyst

EMARKETER

With a background in journalism and market research, Sky has spent her career analyzing how brands connect with consumers. At EMARKETER, she covers advertising trends across retail, e-commerce, and emerging platforms.

Chris DeMartine

Founder and CCO

Programmatic B2B

Chris founded Programmatic B2B in 2019 after working for IBM, Canon, tech startups, and SMBs. He regularly contributes articles on martech to leading industry publications and has spoken at dozens of events.

Wayne Coburn

Director of Product

StackAdapt

With nearly two decades of experience, Wayne has dedicated his career to helping marketers succeed, most recently by building cross-channel martech platforms at Klaviyo and Iterable.

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The Full-Funnel Glow-Up: From Chaos to Conversion