Inside Cannes Lions 2025: The Industry Shifts Marketers Can’t Ignore

10 July, 2025

11 AM – 12 PM ET

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The Future of Martech: Predictions and Trends to Watch in 2025

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Insights From the Palais: Unfiltered and Actionable

Cannes Lions 2025 delivered bold ideas, big themes, and even bigger questions about where marketing is heading next. If you missed it or need help making sense of it all, this 30-minute recap will deliver the sharpest takeaways from the people who were there.

Hear expert opinions and insights from agency and brand leaders, EMARKETER, and the StackAdapt team as they unpack the trends, surprises, and standout campaigns shaping the future of marketing.

What You Will Learn

The biggest themes and boldest ideas from Cannes Lions 2025—and why they matter.
How brands are making creativity work harder by connecting purpose to performance.
The campaigns everyone’s talking about and the ones flying under the radar.
What top marketers are taking back to their teams and building into next quarter’s plans.

Our Speakers

Ryan Nelsen

CMO

StackAdapt

Ryan leads the global marketing, communications, and brand team at StackAdapt. He previously held senior marketing roles at Qualtrics and MX, driving growth across product, demand, and brand.

Sarah Marzano

Principal Analyst

EMARKETER

Sarah specializes in retail media, e-commerce, and consumer-facing technology, with a focus on seasonal and holiday shopping trends.

Jim Babb

Founder and CEO

Part and Sum

Jim is a strategic growth partner focused on brand, product, and marketing. He leads the Network Leadership Team at Residence, connecting clients and creators through systems thinking and insight.

Catalina Salazar

Global Head of Advertising

Wolt

Catalina leads Wolt Ads globally, building data-driven retail media solutions across 30+ markets. With 17+ years in tech and advertising, she’s held leadership roles at Omnicom, Dentsu, and Rappi.

Inside Cannes Lions 2025: The Industry Shifts Marketers Can’t Ignore

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Insights From the Palais: Unfiltered and Actionable

What You Will Learn

Our Speakers

Ryan Nelsen

Sarah Marzano

Jim Babb

Catalina Salazar

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