Turning B2B Events Into Measurable Pipeline With DOOH

November 6, 2025 at 2 PM ET

45 Minutes

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Reach the Right Decision-Makers

For B2B marketers, the real opportunity to reach decision-makers isn’t just on the conference floor. It’s in the airports, hotels, and surrounding areas where they spend their time in-between sessions and networking events.

In this live session, StackAdapt experts will show you how to use digital out-of-home (DOOH) advertising before, during, and after events, along with retargeting and ABM to strengthen your full-funnel strategy.

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What You Will Learn

When to use direct IO versus programmatic, and how to run a hybrid plan for scale, control, and access to ideal screens.
Where DOOH fits in a B2B media mix around conferences, and how to plan full-funnel campaigns more efficiently.
How to retarget audiences exposed to DOOH ads across other programmatic channels.
How to use ABM targeting to nurture event attendees and move them further down the funnel.

Our Speakers

Nick Ortega

Director, DOOH & Emerging Channels

StackAdapt

With deep experience in programmatic media, Nick helps advertisers harness DOOH’s unique blend of scale, targeting, and impact as part of always-on strategies that connect brands with real-world audiences.

Aanchal Bajaj

Senior Manager, Solutions Consulting

StackAdapt

With a background in marketing and brand strategy, Aanchal specializes in helping clients leverage programmatic strategies to meet their advertising goals and measure the real-world impact of their media dollars.

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Turning B2B Events Into Measurable Pipeline With DOOH