Crafting an effective account-based marketing strategy
8 February, 2024 at 12 AM GMT
55 Minutes
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Reach your target B2B audience with ABM
B2B marketing has rapidly transformed into a digital-centric landscape. For marketers, reaching key decision makers, meeting competitive KPIs, and gaining deep insights into your target audience is not just a strategy, but a critical step in crafting effective B2B campaigns.
In this webinar, we sit down with B2B experts and discuss how programmatic advertising coupled with account-based marketing (ABM) can help marketers reach key decision makers.
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What you will learn
- The effective application of programmatic advertising tactics in B2B campaigns.
- How to track progress across the B2B buyer’s journey in order to quantify your marketing spend.
- How to leverage ABM to reach key decision makers.
- How to implement a successful programmatic ABM strategy with StackAdapt.
Our speakers
