Learn the programmatic trends shaping 2027 and beyond
Discover what separates top-performing marketers as marketing complexity grows.
Key findings from the report
Coordination is becoming the advantage
Top-performing marketers are more than twice as likely as other marketers to have added three or more advertising channels to their media mix (45% vs. 21%). They also cite more connected customer data, greater confidence linking advertising investment to results like revenue and customer acquisition, lower waste from fragmented execution, and greater benefits from using AI to coordinate campaigns.
Download the report to learn what’s shaping programmatic advertising in 2027, what high-performing teams are doing differently, and how these insights can help you improve performance.
Top performers are building for complexity in 2027
Marketing capabilities are expanding across channels, measurement, automation, and AI. But more capabilities don’t automatically create better performance.
The State of Programmatic Advertising 2027 shows where fragmentation is slowing marketers down and what stronger coordination looks like in practice.
“Marketers are navigating a shifting media landscape defined by channel proliferation, greater access to data, and expanding AI capabilities. Yet the challenge has moved beyond gaining access to these resources to integrating them into strategies and systems. StackAdapt’s research highlights where that transition is creating friction, and why coordination will be an essential capability heading into 2027.”
FAQs about StackAdapt’s The State of Programmatic Advertising 2027
The latest trends in programmatic advertising technology include omnichannel activation, connected first-party data, multi-method measurement, and AI-assisted campaign planning and optimization. As these capabilities expand, marketers are focusing more on coordinating data, channels, measurement, and workflows to reduce fragmentation and improve performance.
The State of Programmatic Advertising 2027 is based on a global survey of 885 senior marketing and advertising professionals, fielded by NewtonX from July 7–31, 2026. The sample represented brands and agencies including 360 respondents in North America (United States: 240; Canada: 70; Mexico: 50), 300 in EMEA (Germany: 100; United Kingdom: 100; France: 50; Spain: 50), and 225 in APAC (Australia: 90; Japan: 50; Indonesia: 25; Malaysia: 24; Singapore: 18; Thailand: 18). Survey findings were supplemented with anonymized StackAdapt platform data collected between August 2025 and July 2026.
When you sign up, you’ll get access to The State of Programmatic Advertising 2027 report, plus other gated StackAdapt resources available on the site. The report includes proprietary research, data-backed trends, and practical insights for marketers managing increasingly complex campaigns across channels.
