Brand Building for Sustainable Growth in APAC
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About This Report
With Kantar’s expertise in brand
measurement and StackAdapt’s own
analysis of 259 million APAC impressions,
we’ve explored how brand investment
contributes to top-line growth.
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Navigating an Unclear Future
2025 is proving to be a tough year for marketers across APAC due to economic uncertainty, evolving privacy regulations, and shifting consumer expectations.
While most CMOs globally agree that brand investment drives business results, about half still prioritise performance marketing. In APAC, just 28% increased spend on brand building in 2025.
Brand Is a Growth Engine
Marketers know brand matters, yet many say they lack practical guidance to activate brand building, especially under tighter budgets and rising scrutiny.
Use this report as a one-stop resource for understanding brand impact, optimising media spend, and articulating the value of keeping brand and performance engines running in harmony.
What You’ll Find Inside the Report
- How neglecting brand building leads to sales erosion.
- The benefits of pairing performance and brand marketing.
- How to get more from your media spend by investing in brand.
- The value of full-funnel planning for greater ROI.
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