CTV in Focus: Optimising Campaigns for Prime Time Results

16 April, 2025

40 Minutes

Illustration of a tv playing a CTV ad

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Master CTV Targeting, Optimisation, and Measurement

Connected TV (CTV) has become one of the fastest-growing advertising channels, offering precise audience targeting, real-time optimisation, and advanced measurement capabilities. But with fragmented supply and inconsistent performance data across platforms, many marketers struggle to make their CTV campaigns as effective as they could be.

Watch this expert-led webinar, where we explore advanced CTV targeting and optimisation strategies designed to drive measurable results. Whether you’re looking to reach high-value audiences, fine-tune your bidding, or measure campaign success with real-time CTV attribution, you’ll walk away with actionable strategies to unlock CTV’s full potential as a performance channel.

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What You Will Learn

  • Reach high-value audiences with advanced targeting and retargeting to minimise wasted impressions.
  • Measure CTV’s direct influence on ROI and optimise campaigns based on real-time performance insights.
  • Allocate spend strategically and optimise reach with data-driven forecasting.
  • Fine-tune bidding and ad delivery for maximum impact.

Our Speakers

James Hutchinson
James Hutchinson

Senior Sales Director

StackAdapt

With over 10 years of experience working in programmatic, James has a holistic view of the challenges brands and agencies face and how to leverage channels such as CTV to reach audiences, increase brand awareness, and drive growth.

Louise Henderson
Louise Henderson

Senior Sales Manager

StackAdapt

With 20+ years in digital media, Louise leverages her expertise to add value to client campaigns. Her in-depth knowledge of emerging channels, such as CTV, enables her to help clients optimise performance across multi-channel strategies.