Should ChatGPT Ads be part of your marketing strategy?
August 20, 2026 at 10AM ET and 3PM BST
45 minutes
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How AI is reshaping customer discovery
People no longer just search for answers. They ask AI what to consider, compare, and choose — and their decision is increasingly shaped before the click. That shift is opening a new moment for marketers to reach people while they’re still deciding.
In this fireside chat, StackAdapt’s Co-Founder and CEO Vitaly Pecherskiy and OpenAI’s Benji Shomair sit down with StackAdapt’s Jessica McCormick, Senior Product Marketing Manager, to talk through what’s changing, where a new decision-shaping research moment fits in a connected media plan, and how to measure its real contribution across the journey.
What you’ll learn
- Why customer discovery is changing and how conversational AI is reshaping the path to purchase.
- How to own the moment before the decision, and where ChatGPT Ads fits within a connected media strategy to reach customers while they’re still exploring their options.
- Why access alone isn’t the advantage, and what separates experimentation from long-term success.
- How to measure the contribution of conversational AI discovery, using connected planning and cross-channel measurement.
- Practical guidance for getting started, from thoughtful testing to building organizational knowledge.
- Why the marketers who start learning today will be the ones shaping tomorrow’s playbook.
Who should attend
Brand marketers, media strategists, and agency teams at organizations of all sizes who want to activate emerging AI moments as part of a broader, measurable media strategy.
Our speakers
Vitaly Pecherskiy
Co-founder and CEO
StackAdapt
Benji Shomair
VP, Monetization
OpenAI
Our moderator
Jessica McCormick
Senior Product Marketing Manager
StackAdapt
Ads in ChatGPT are clearly labeled and shown separately from ChatGPT’s responses. Advertisers cannot see users’ conversations, and ads do not influence ChatGPT’s answers.
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