Conversion UK 2025

Morning Coffee & Networking

Ease into the day by connecting with with industry experts and practitioners over coffee and light refreshments before kicking things off.

Welcome to Conversion

Laying the foundation for what conversion really means. We’re talking about more than just conversion marketing, or conversions in marketing. We’re looking at the ways in which we breakthrough the noise in our industry, and converge the ideas and innovation that is driving marketing technology forward. Christian Gerron and Liam McCarten will reflect on StackAdapt’s overarching vision, share key insights into our strategic direction and growth ambitions, and spotlight the unique opportunities propelling the APAC region forward. We aim to set the tone for a day grounded in innovation, meaningful human connection, and purposeful outcomes in a rapidly evolving world.

Christian Gerron, CRO at StackAdapt; Liam McCarten, APAC VP of Sales at StackAdapt

Death to Boring: The Playbook for Radical Distinctiveness

What happens when a brand decides to be utterly unmissable? At MONA, the world’s most unconventional museum and home to 30+ equally oddball brands, distinctiveness was part of its DNA from day one. In this provocative keynote, Robbie Brammall challenges marketers to bury the beige and unleash creativity across every part of the marketing mix – not just the ads. From beer launches for “rare people” to selling museum subscriptions like a cult, Robbie shares a punchy, irreverent playbook for turning every touchpoint into a branding opportunity. Whether you’re agency-side or client-side, this is a wake-up call to build unforgettable, ownable, category-defying brands. Expect laughs, goosebumps, and ideas you’ll want to steal.

Robbie Brammall, Founder Brandango, ex-CMO MONA

Brand Building in Focus–A marketing perspective on driving enduring growth in APAC

Just as we look to the future, this session offers a powerful reality check. Backed by multiple pieces of research-backed evidence, Kantar’s Mark Kennedy and StackAdapt’s CMO, Ryan Nelsen, unpack the hidden costs of short-term thinking. This keynote makes a compelling case for integrated strategies, where brand and performance are not competing priorities but partners in enduring growth.

Ryan Nelsen, CMO at StackAdapt; Mark Kennedy, Managing Director at Kantar

Agency Panel: Staying Ahead in a Changing Landscape

After exploring the mindsets, systems, and strategic trade-offs shaping modern marketing, this panel brings it all to the frontlines. Media agency leaders share how they’re navigating the intersection of AI, performance pressures, and long-term brand growth—and how they’re evolving from traditional planners to trusted strategic partners. Expect candid perspectives on upskilling teams, driving innovation, and delivering real-world impact in an industry that never stands still.

Moderator: Jonas Jaanimagi, Technology Lead at IAB Australia; panelists: Zoe Cocker, Head of Strategy at Zenith; Laura Prieto, Senior Director at UM; and Amy Cherry, Digital Marketing Director at Salter Brothers Hotel Group; Brendan Dowling, Head of Tech & Platforms, Mindbox

Session Break

Network and recharge with refreshments

StackAdapt Product Innovation Keynote: Tools to Drive Your Business Growth

Complexity is the new norm—but innovation can be your clarity. In this innovation-focused session, Anna showcases the powerful tools and creative strategies that are redefining how marketers plan, execute, and scale their campaigns. From AI-powered data platforms and workflow solutions that streamline operations, to the latest advances in Dynamic Creative Optimization (DCO) that enable real-time, audience-responsive storytelling—this session is your guide to simplifying planning, amplifying impact, and delivering measurable performance across the entire customer journey.

Anna Grodecka-Grad, SVP Global Client Services at StackAdapt

Driving Real-World Engagement with DOOH

Digital Out-of-Home is transforming how brands connect with audiences in real time. In this session, we’ll explore how DOOH enables brands to tap into cultural moments—from breaking news to blockbuster premieres—with hyper-relevant, context-aware messaging. We’ll also examine how DOOH integrates with other channels to power cohesive, multi-screen strategies that maximise both reach and impact.

Moderator: Sam Buchanan, CEO at IMAA; Panelists: Simon Rutherford, CEO and Founder at Slingshot; Nikunj Arora, Senior Director, Inventory at StackAdapt; Melissa Roberts, Founder of The Advertising Room and Managing Director at Showpony Media

The Power of Programmatic TV–Reaching Audiences in Real Time

StackAdapt’s partnerships are bringing programmatic TV to Australian advertisers, unlocking access to premium BVOD inventory—including live sports. In this fireside, we will explore how connected TV (CTV) is reshaping the broadcast landscape, enabling brands to engage audiences in real time. Learn how programmatic CTV can help you tap into live moments, extend your reach, and build stronger, more meaningful viewer connections.

Daniel O’Connor, AUNZ Sales Director at StackAdapt; Panelists: Adele Wieser, Regional Managing Director, APAC at Index Exchange; Winnie Lui, Head of Programmatic Sales – NSW at Nine

Closing Remarks –Turning Insights into Action

To wrap the day, this keynote brings together the key themes and takeaways from across the event—from brand building in a performance-led world to the power of AI, DOOH, and dynamic creative. We’ll distill the insights, spark final thought starters, and leave you with a clear roadmap for how to turn today’s inspiration into tomorrow’s action—driving more meaningful, measurable marketing outcomes.

Liam McCarten, APAC VP of Sales at StackAdapt

Lunch Buffet and Networking

Enjoy a delicious buffet lunch while continuing networking. This is an excellent opportunity to follow up on morning discussions, meet new connections, and close the day at the event.