Reach more shoppers with StackAdapt’s peak season guide
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About this guide
Learn how to plan earlier, activate strategically, and optimize campaigns that drive sales throughout peak season and beyond.
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The old holiday playbook no longer works
Peak season is no longer confined to the final few months of the year. Consumers are increasingly shopping earlier, comparing brands to find the best value, and using new technologies to decide what, where, and when to buy.
As acquisition costs rise, competition intensifies, and shoppers consider more options before purchasing, holiday success depends on reaching people before the biggest shopping days and staying connected after the sale.
Win peak season before it starts
Holiday purchases are shaped by a series of decisions, with influence earned across multiple touch points long before a shopper reaches checkout.
Our latest guide shows you how to move from scattered seasonal tactics to a connected strategy across the full shopper journey—exploring the global trends, evolving behaviors, and digital strategies shaping peak season in 2026.
What you’ll find inside the guide
- What changing shopper behaviors and new discovery channels mean for holiday campaign planning.
- Why peak season requires a connected system to build demand, capture intent, and drive repeat purchases.
- How marketers can use AI-powered creative tools, new channels like ChatGPT ads, and unified shopper insights to move customers closer to purchase.
- How real brands used contextual targeting, digital out-of-home, and StackAdapt’s Creative Studio to build awareness and reach shoppers during peak season.
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