The B2B Performance and Brand Lookbook
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About This Lookbook
This lookbook unpacks the key trends, challenges, and strategies shaping modern B2B marketing.
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B2B Marketing Is Evolving Fast
B2B marketing is undergoing a major shift as marketers face tighter budgets, increased competition, and growing pressure to prove ROI. To succeed, they’re rebalancing brand and performance efforts, embracing emerging channels like CTV and DOOH, and using AI to streamline operations and personalize outreach at scale.
Learn How to Build a Smarter B2B Strategy
This lookbook from EMARKETER and StackAdapt explores the growing need to balance brand and performance, reveals how leading marketers are adapting to resource constraints, and offers actionable insights to help you refine your B2B strategy across channels.
What You’ll Find Inside the Lookbook
- The biggest challenges B2B marketers face today.
- The emerging channels redefining B2B media strategies.
- How to balance brand and performance for greater efficiency.
- Where AI is driving real impact across the marketing funnel.
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