StackAdapt unveils next evolution of AI-powered proactive marketing at Conversion 2026

TORONTO – May 12, 2026 – StackAdapt (www.stackadapt.com), the leading AI advertising and orchestration platform, today announced a suite of new product capabilities designed to help marketers plan, activate, and measure campaigns in a more connected, proactive way. Unveiled at the 2026 Conversion summit in Austin, Texas, the features include early previews of Command Center and Ivy Studio, the beta launch of AI Video Builder, and the general availability of cross-channel attribution and direct mail.

As marketing grows more complex, with campaigns spanning channels, formats, and touch points, teams are under increasing pressure to move faster while proving measurable business impact. For too long, marketing has been reactive—pulling reports, chasing performance, and constantly adjusting after the fact.

These latest innovations represent a shift toward a more intelligent platform experience, where marketers can decide faster, create more intelligently, and act before opportunities are missed. By reducing manual workflows and surfacing real-time insights, these capabilities enable teams to move from reactive optimization to more proactive, efficient campaign execution, while gaining a clearer understanding of what drives performance.

“Advertising is evolving into a proactive system where creative, data, and execution must operate together,” said Yang Han, Co-founder and CTO at StackAdapt. “These innovations are designed to simplify that process, accelerate decision making and execution of tasks, and drive better performance.”

Command Center introduces real-time campaign guidance

Command Center introduces a more advanced and proactive way to interact with campaign data. It acts as a unified access point within the platform, where insights, recommendations, and actions are surfaced automatically through a collection of intelligent services running in the background.

Rather than relying on manual reporting, our intelligence continuously analyzes performance and highlights real-time insights across:

• Campaign pacing and delivery trends
• Creative performance and optimization opportunities
• Audience engagement patterns

Each insight is paired with a recommended action, allowing marketers to move from analysis to execution in fewer steps. This approach reduces manual workflows and accelerates optimization, freeing up more time for strategic planning and higher-impact decision-making, while maintaining full transparency and control.

Ivy Studio full-screen workspace for campaign execution

Ivy Studio, an expansion of StackAdapt’s AI marketing assistant, Ivy™, introduces a full-screen workspace where marketers can plan, execute, and analyze campaigns through a single conversational interface. As an AI-first platform experience, Ivy Studio shifts the workflow from manual navigation to intent-driven execution. Marketers describe what they want to accomplish, and Ivy surfaces the data, visualizations, and recommended actions needed to move forward, and can execute them directly within the workflow.

Rather than switching between multiple screens, marketers can work alongside Ivy across the full campaign lifecycle:

• Plan: Forecast performance, model audience reach, and structure campaigns through guided conversations.
• Execute: Make changes to campaigns, forecasts, and creatives without leaving the workspace.
• Analyze: Visualize campaign data through performance charts, forecasting models, and conversion path insights.

Ivy Studio also introduces Skills, allowing users to train the assistant on their unique workflows, terminology, and priorities. Over time, Ivy adapts to each team’s way of working—reducing context switching, accelerating time to insight, and enabling a more direct path from question to action, while maintaining full transparency and control.

AI Video Builder makes video and CTV creative scalable

With the introduction of AI Video Builder, StackAdapt brings video and connected TV (CTV) creative production directly into the platform.

Advertisers can generate standard and dynamic video and CTV ads using existing brand assets through AI-powered templates, including:

• Product Spotlight Ads that automatically create product photoshoot-style ads directly from product feeds or a brand profile.
• Narrative Ads that generate story-driven video with scripts, voiceovers, and soundtracks.

By reducing production timelines from weeks to minutes, the tool enables marketers to test, iterate, and scale creative more efficiently, aligning content more closely with performance goals.

Cross-channel attribution delivers full-funnel visibility

StackAdapt’s cross-channel attribution introduces a new measurement layer that provides a more complete view of campaign performance.

By combining ad exposure data, engagement signals from external platforms, and conversion tracking through the StackAdapt universal pixel, marketers can reconstruct full conversion paths across channels.

Without advanced measurement, marketers capture only a fraction of what actually drives results. Internal analysis shows that click-based models account for roughly 7% of StackAdapt interactions, leaving most influence unaccounted for. In fact, 41% of conversions happen without a paid click, meaning a large share of impact remains invisible in traditional reporting.

For example, a consumer may see a CTV ad, later engage with a search ad, and ultimately convert. Traditional models often credit only the final interaction, while cross-channel attribution reveals the full journey, including the role of earlier impressions.

Across these journeys, programmatic campaigns often play a critical role. In 75% of conversion paths, it is the first marketing touch point, introducing users to a brand. Based on StackAdapt platform data, in nearly half of conversions, a StackAdapt impression appears at the final stage before conversion, even when it receives no credit.

With this level of visibility, marketers can more accurately evaluate performance, understand how channels work together, and make more informed budget allocation decisions.

Programmatic direct mail connects digital engagement to physical touch points

StackAdapt has also introduced programmatic direct mail as a new in-platform channel for US marketers, extending digital campaigns into the physical world.

Leveraging first-party data and behavioral signals, advertisers can trigger personalized mailers, including postcards and letters, based on high-intent actions such as website visits or ad engagement.

Programmatic direct mail execution and measurement are fully integrated within the platform, allowing marketers to track delivery, engagement, and conversion impact alongside digital campaigns. This creates a more cohesive omnichannel experience that reinforces messaging across both digital and offline environments.

Advancing a more connected approach to advertising

Following OpenAI’s official announcement naming StackAdapt as a technology partner in its expanding ChatGPT ads ecosystem, these innovations reflect a broader shift away from fragmented workflows toward a unified, AI-powered system where creative, intelligence, activation, and measurement operate in sync.

Within this model, creative can be generated on demand, insights are surfaced proactively, campaigns extend seamlessly across channels, and measurement reflects the full customer journey. By bringing these capabilities together, StackAdapt enables marketers to operate with greater speed, clarity, and efficiency.

The updates introduced at Conversion 2026 represent continued progress toward a more orchestrated approach to advertising, where every stage of the campaign lifecycle is connected and optimized for performance.

About StackAdapt

StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels—including CTV, DOOH, display, native, audio, email, and more—into one seamless experience. The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnership that powers real business growth. For further information, visit www.stackadapt.com.

Media Contact
Alexis Gold
alexis.gold@purposenorthamerica.com