Programmatic Audio Advertising Platform
Reach listeners in screen-free moments with premium, brand-safe programmatic audio.
Recognized as the #1 Audio Advertising Platform
StackAdapt is ranked the #1 audio advertising platform, including best for estimated ROI. We pride ourselves on our client support, platform performance, and tech innovation. Our clients are amazed at how easy it is to launch their programmatic advertising campaigns, also making StackAdapt the overall #1 demand-side platform (DSP) in the industry according to G2, year-after-year.
How Programmatic Audio Advertising Works
Programmatic audio lets you reach listeners across podcasts, streaming music, and audiobooks using the same data-driven targeting as CTV, display, and video. Unlike traditional radio, campaigns are powered by audience data, delivering immersive, screen-free ads to the right listeners at the right time.
Benefits of Programmatic Audio Advertising With StackAdapt
High-Attention, Non-Skippable Environment
Reach listeners in screen-free moments with premium, high-completion audio inventory.
AI-Powered Precision Targeting
Activate 1st-party data, contextual signals, and real-time intent audiences to reach listeners most likely to convert.
Reach Your Target Audience at Scale
Engage digitally savvy audiences where they stream music, podcasts, and digital radio.
The State of Programmatic Advertising 2026
Why Choose StackAdapt As Your
Audio Advertising Platform
High-Attention, Screen-Free Reach
Connect with listeners during moments when visual ads can’t like commuting or relaxing, driving strong completion and brand recall.
Precision Listener Targeting
Activate 1st-party data, lookalike targeting, and contextual targeting to reach the right listeners by mindset, content, and moment.
AI-Powered Real-Time Optimization
Optimize audio campaigns mid-flight using machine learning, improving completion rates and cost efficiency as performance signals emerge.
Premium Audio Inventory
Run ads across trusted streaming, podcast, and music environments via open and private marketplace deals, ensuring quality and control.
Companion Ads That Drive Action
Boost your audio impact with clickable companion display ads. This powerful format reinforces your message and captures post-listen engagement.
Audio Ad Formats (Pre-Roll, Mid-Roll, Post-Roll)
Appear at the beginning of audio content, such as before a podcast or playlist.
Occur in the middle of media content, like during a commercial break.
Play after the content finishes, like at the end of a podcast.
Measure and Optimize Audio Performance in One Platform
With StackAdapt, you can track how your audio campaigns perform across the funnel and understand their impact.
- Impressions and Reach: See who you’re reaching and how often.
- Completion Rate and CPCV: Measure completed listens and optimize cost per completed view.
- Brand Lift: Understand impact on awareness, consideration, and intent.
- Cross-Channel Attribution: Retarget listeners across CTV, display, and more, and connect audio impressions to conversion through unified reporting.
Hit the Right Note With Your Audio Ads
New to programmatic audio? No worries. Let our Creative Studio team help with ad creation, script writing, audio music and editing, and final composition production, so you can meet your campaign goals.
StackAdapt Resources
Webinar
EMEA
Aug 10, 2022
Programmatic Audio: How to Reach Your Listeners
Audio Advertising FAQs
Audio advertising offers marketers an opportunity to connect with listeners while they’re enjoying content they already love on various audio platforms, including audiobooks, podcasts, and streaming playlists. These ads tend to be more immersive and are retained more effectively by listeners, as they occur in a screen-free environment.
Unlike traditional radio, advertisers can leverage the same data as from other advertising channels like CTV, DOOH, display, and native to target their customer. The result is an immersive audio experience powered by data-driven audience targeting.
Your audio ads run across premium, brand-safe environments including podcasts, music streaming platforms, digital radio, and other trusted online audio content. StackAdapt works with leading audio publishers to ensure ads appear in professionally produced, high-quality listening experiences.
Audio campaigns are measured using metrics such as impressions, audio completion rate, and cost per completed listen. Audio performance is often evaluated alongside brand lift and cross-channel impact to understand how it contributes to awareness, recall, and downstream engagement.
StackAdapt makes audio advertising simple, scalable, and brand-safe within an AI-powered omnichannel platform. Advertisers gain access to premium audio inventory across trusted publishers, with the ability to activate, optimize, and measure audio alongside channels like CTV, DOOH, video, and email all in one place. This integrated approach helps brands extend reach, reinforce messaging, and drive stronger overall campaign performance.
An audio companion ad pairs a visual display unit with a streaming audio ad. While listeners hear your 15- or 30-second audio message, a clickable banner appears on their screen–across mobile, desktop, or in-app environments–combining the impact of sound with the performance of display.
Programmatic audio ads typically run in 15- or 30-second formats, with high-quality MP3 or WAV files (128–192 kbps recommended). For best results, include your brand early, keep messaging clear and conversational, and end with a simple call to action. Many campaigns also include a companion 300×250 companion banner ad to reinforce branding.
Need support? StackAdapt’s Creative Studio can help script, produce, and optimize your audio ads.
