Programmatic audio ads reach your tuned-in audience in an immersive environment.
Audio advertising offers marketers an opportunity to connect with listeners while they're enjoying content they already love on various audio platforms, including audiobooks, podcasts, and streaming playlists.
Why Programmatic Audio Advertising
Audio content has been experiencing rapid growth across a variety of streaming platforms in recent years. We now have the ability to access podcasts, audiobooks, music, and playlists from anywhere through our mobile devices. This screen-free entertainment has quickly gained popularity and it's here to stay.
In 2021, 65.3% of Americans (218.6M) listened to digital audio monthly. With StackAdapt's programmatic audio, you can connect with this growing audience right in their ears.
Discover the Advantages of Audio
Advertising With StackAdapt
Multi-Channel Impact
Create a cohesive story across native, display, video, CTV, audio, and in-game, and reach consumers throughout the funnel. Build awareness with programmatic audio and CTV, educate through native, share your brand story with video, and drive conversions with display. Unlock the power of in-game advertising to reach a highly influential audience and tell your brand story in a unique way.
Powerful Listener-Level Targeting
Use machine learning to find your next customer. With tools like lookalike targeting and CRM data onboarding, you can reach your audio audience beyond the constraints of traditional radio. Fine-tune your targeting with programmatic audio to capture specific demographics, household income, online behaviour, and location.
Optimize in Real Time
With programmatic audio advertising, you have access to the same data-driven targeting and measurement that you can expect from your other programmatic channels. This allows you to optimize for performance mid-flight, which is an advantage over traditional radio ads that can only be reviewed after a campaign has run.
Premium, Brand-Safe Environments
Access inventory across multiple premium sellers and manage it all through the audio advertising platform. Execute brand-safe ad buys through both open marketplace and private marketplace deals. This provides you with a high degree of control over where your audio ads are served.
Immerse Listeners in Your Brand
Give your marketing campaigns a multi-channel audio boost and reach engaged listeners for a higher share of voice. Our quality, brand-safe environment allows you to buy targeted ads from all the major audio publishers and build personalized connections at scale.
Command Attention With Audio
Digital audio advertising creates a personal, engaging, and immersive experience that holds the listener's full attention for higher brand recall.
Reach Audiences In Screen-Free Moments
Connect with listeners where they're listening — on desktop, mobile, smart speakers and connected cars, and unlock the true power of a screen-free environment!
Why StackAdapt
Execute Multi-Channel Campaigns
Plan, execute, and analyze your programmatic campaigns in all ad formats on a single platform. Our multi-channel offering allows you to integrate programmatic audio into your full-funnel campaigns with confidence and ease.
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Native
- Offer interesting, educational, and entertaining stories in familiar environments.
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Display
- Lift the performance of other channels and serve highly interactive HTML5 creatives.
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Video
- Engage your audience in complex or emotional stories—ideal for brand building.
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Connected TV
- Reach your TV viewers with data-driven targeting and analytics.
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Audio
- Speak to quality audiences in screen-free moments.
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In-Game
- Reach an engaged audience with highly-viewable, non-intrusive ads during gameplay.
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Add an Audio Companion Ad
Boost your audio campaigns with an audio companion ad. This powerful tool is both visual and clickable, and can help provide a connection to your brand message.
Exclusive StackAdapt Brand Lift
StackAdapt's in-house brand lift study solution measures the impact of your campaigns across different programmatic channels including native, display, video, CTV/OTT, and audio.
Work With an Industry Leader
We pride ourselves on our client support, platform performance, and tech innovation. Our clients are amazed at how easy it is to launch their programmatic audio advertising campaigns making StackAdapt the Number 1 Demand-Side Platform (DSP) in the industry according to G2 year after year for customer satisfaction and platform ease of use.
StackAdapt Resources
Programmatic audio combines the power of ads served on audio platforms with AI ad-buying and targeting technology. Your ads will play in a screen-free audio environment during content like podcasts, audiobooks, and streaming music.
Leveraging AI technology takes this to the next level by finding and purchasing audio ad inventory during the content your target audience is most likely to listen to.
Audio advertising serves ads to your audience during their favourite audio content on streaming platforms, like music, podcasts, or audiobooks. These ads tend to be more immersive and are retained more often by the listener since they occur in a screen-free environment.
Unlike traditional radio, advertisers can leverage the same data as from other advertising channels like display, native, and CTV to target their customer. The result is an immersive experience of audio with the power of data-driven audience targeting.