Freshpaint

It’s the baseline. Freshpaint helps healthcare marketing teams grow in this new reality by turning privacy-safe first-party data into better performance and clearer measurement – the same approach trusted by 250+ organizations, from hospitals and health systems to payers and pharma. We give teams control over how data is collected and shared, connect marketing activity to real outcomes like attended appointments and enrollments, and make cross-channel impact easier to prove to leadership and finance. Because today, winning isn’t about getting more data. It’s about making faster, defensible decisions with the data you can trust. Freshpaint helps healthcare marketers be marketers again.

Freshpaint sends conversion events to StackAdapt using privacy-safe identifiers, so PHI never has to be part of the data that powers your conversion tracking. StackAdapt allows healthcare marketers to run campaigns across CTV, display, native, audio, video, email, and more, all from one platform, so you're not juggling an endless list of vendor logins to reach patients wherever they're watching, scrolling, or listening. Because Freshpaint ties those conversion events directly to the campaigns that drove them, you get a clear, privacy-safe view of what's actually working instead of guessing. Put simply: Freshpaint protects the data, StackAdapt reaches the patients, and together you get campaigns you can trust and results you can prove.