Conversion UK 2025

Conversion Kickoff With StackAdapt CMO

The Psychology of Movement

Get ready for a keynote like no other. Dr. Peter Lovatt—aka Doctor Dance—is a psychologist, a former professional dancer, and a world-leading expert on the science of movement and dance. Peter doesn’t just talk about the transformative power of movement—he demonstrates it, taking his audience on an electrifying journey from science to storytelling to full-body participation. He shares the groundbreaking research from his time running the Dance Psychology Lab, revealing how movement can change the way we think, bond, and even alleviate the symptoms of neurodegenerative diseases like Parkinson’s.

Dr Peter Lovatt, Dr Dance Presents

Shaping the Future: Driving Conversions Through Bold Innovation

The programmatic landscape is evolving rapidly, and so are we. In this session, we’ll explore the latest industry innovations and unveil bold new solutions designed to drive stronger conversions. Get an exclusive look at groundbreaking features in the pipeline and a sneak peek at our exciting roadmap, shaping the future of programmatic advertising.

Vitaly Pecherskiy, CEO and Co-Founder at StackAdapt

StackAdapt Product Innovation Keynote: Tools To Drive Your Business Growth

AI is transforming programmatic advertising, and we’re taking it to the next level. Join StackAdapt Co-Founder and CTO as we introduce our latest martech releases, AI-powered features, and explore platform innovations designed to drive higher conversions. Discover how AI is reshaping targeting, optimization, and campaign performance, unlocking new levels of efficiency and impact.

Yang Han, CTO and Co-Founder at StackAdapt

Panel: Driving Real-World Engagement with DOOH

We now understand both the human side of marketing and the technology that propels it forward. In this session, we’ll explore how DOOH’s real-time capabilities allow brands to tap into major cultural moments, whether it’s a breaking news event, a blockbuster movie premiere, or a major product launch. With the ability to deliver hyper-relevant messaging in the right place at the right time, DOOH is redefining real-time engagement. We’ll also discuss how DOOH and other channels work together, creating a seamless multi-screen strategy that maximises reach and impact.

Megan Lilley, Head of International Client Services at StackAdapt

Beyond the Algorithm: Building Brands That Truly Connect in a Privacy-First World

Join us for an inspiring keynote exploring how brands can navigate the evolving landscape of marketing by balancing data, creativity, and authenticity without compromising on privacy. Drawing on her experience at Bumble, Headspace, and Reveri, Louise will share valuable insights on future-proofing trust, building meaningful connections, and scaling brands in a way that stays true to their core values. This session will offer a fresh perspective on what it means to market with intention in an era where consumer expectations and privacy standards are higher than ever.

Louise Troen, Chief Marketing Officer at Riveri

The New TV: Unlocking Programmatic Opportunities with Channel 4 & StackAdapt

StackAdapt’s partnership with Channel 4 brings programmatic TV to UK advertisers, offering access to premium BVOD inventory, including live sports. In this session, experts will discuss how Connected TV (CTV) is revolutionising the broadcast landscape, enabling brands to reach engaged audiences in real time. Learn how combining programmatic CTV can help you tap into live experiences such as sporting events, maximise reach, and drive deeper connections with viewers.

Ed Mullins, Director, Inventory at StackAdapt & Alex Wright, Programmatic & Data Leader at Channel 4

Conversion Pathways – Part 1

• Track 1: Unlocking Ad Conversion Potential with Martech
  • Discover how Martech solutions can drive stronger ad conversions, challenging the privacy regulations that impact match rates and scalability in EMEA.
• Track 2: Elevating Your Campaigns With Creative Personalisation
  • Learn how to master personalisation using dynamic creative solutions that make an impact.

Conversion Pathways – Part 2

• Track 1: The Smart, Future-Ready Approach to Personalisation
  • Leverage Dynamic Creative Optimisation (DCO) to deliver personalised, high-performance ads in real-time.
• Track 2: Mastering Full-Funnel Measurement
  • Explore how full funnel measurement can optimize your campaign performance.

Industry Hour

• Track 1: Panel: Why is everyone talking about RMNs?
  • Retail Media Networks (RMNs) are transforming how brands connect with shoppers. Explore how to leverage these networks for smarter targeting, better measurement, and future-ready retail conversions.
• Track 2: Your B2B and Travel Roadmap: Essential Tools For Success
  • Discover how B2B and Travel brands are transforming digital advertising with data-driven, highly targeted strategies.

Evening Cocktail Hour: join us for nibbles, drinks and networking after a content-packed day!