Expand Your Reach With Connected TV
Reach your target audience in today’s ever-changing TV-viewing landscape with connected TV.
Why Connected TV Advertising?
Connected TV (CTV) refers to the devices used to stream live or on-demand video content over the internet on smart TVs and different streaming services. As consumers of all ages shift to streaming content for its on-demand convenience and affordability, CTV advertising offers an opportunity to reach audiences who have cut the cord or never had cable. Compared to ads on smaller mobile or laptop screens, CTV ads offer a more immersive and relaxed viewing experience, and typically deliver higher completion rates.
6 Reasons to Choose the StackAdapt
Platform for CTV Advertising
As consumers move away from traditional linear TV and embrace streaming services, StackAdapt offers marketers an opportunity to reach viewers through CTV advertising. Here’s why CTV needs to be part of your media mix:
Access to Premium Inventory
We partner with top apps and streaming services to give you access to hundreds of networks, so your CTV ads appear on highly-viewable channels.
Global Reach, Local Support
Let our global team provide you with reliable, on-demand expertise for your campaign setup and launch, so you get the most impact for your business.
Competitive Ad Separation
We prevent ads from competing brands or similar product categories from appearing in close succession to yours. We can also do this for live events.
Pod Bidding
Viewers don’t want to see repetitive ads in the same commercial cycle; we make sure that doesn’t happen.
Creative Transcoding
Upload your creative to our platform and the platform will reformat it to meet the unique specs of each publisher at no additional cost.
Incremental Reach
We partnered with SambaTV to offer an in-platform solution that forecasts how much more of your target audience you can reach by adding programmatic to your linear TV buys. Available in the US.
CTV Ad Formats That Perform
Unlock the potential of CTV advertising. Here are some effective CTV ad formats you
can incorporate into your campaigns:
Served alongside or surrounding content without interrupting the TV viewing experience. These ads often appear as text, images, rich media, or skins.
Pre-roll, mid-roll, and post-roll video ads play before, during or after streaming content, typically in 15, 30 or 60-second formats. Ads usually appear before content or between episodes and scenes of a TV show.
Static images, text, videos, or animations are displayed alongside or on top of content without pausing or interrupting it.
Enhance Your Campaigns With Extensive Premium Ad Inventory
Work With an Industry Leader
Activate Your Campaign Across All Channels to Boost Results
Tap into our multi-channel offering and guide your audience down the funnel from awareness to conversion with ease. Use a multi-channel strategy to lift the performance of your entire campaign.
Supercharge Your CTV Ads With the Creative Studio
Let our team of creative experts help you design and execute CTV ads that your audience can’t help but pay attention to.
StackAdapt Resources
CTV Advertising FAQs
Connected TV (CTV) advertising is a type of digital advertising in which ads are viewed alongside streaming content. This connection is made through built-in capabilities, such as a smart TV or streaming device (e.g., Roku, Chromecast, Apple TV, etc.). When a consumer watches CTV, they are experiencing it in the same way they would watch linear TV—on a big screen and in the casual environment of their living room.
Here are a few stats on the power of CTV advertising:
- CTV usage amongst younger generations is constantly increasing. According to Statista, 62.6 million millennials and 56.1 million Gen Zers in the US will watch CTV in 2025.
- CTV ad spend in the US is projected to increase by 18.9% to $28.75 billion USD in 2024 and continue to grow by double digits every year through 2027, according to EMARKETER.
- People are spending more and more time watching CTV. US adults will watch on average 2 hours and 11 minutes per day in 2025.
- 84% of advertisers believe CTV delivers better targeting capabilities than linear TV.
