Media buyers have more choices for TV spend. There are now more opportunities for brands to reach their target audiences, in more efficient ways. Connected TV advertising can be used as an extension of traditional television buys or to complement digital media buys.
Connected TV provides huge opportunities to really hone in on a target audience - using first-party and third-party data to target audiences and tailor campaigns accordingly. The ability to target on Connected TV provides better audience efficiency and reduces media waste, and the noise of reaching irrelevant viewers and households.
Connected TV advertising provides the ability to assess progress against goals and metrics while a campaign is live - and adjust the buy before the campaign ends. Track the impact of your CTV campaigns with digital metrics, including video completion rates, as well as offline impact like dealer visits or in-store sales.